The nominees and winners of the Licensing International France Awards were revealed today at a ceremony held at TF1. The ceremony was hosted by Christophe Drevet, from the FJP, Florence Ayem and Laurent Taieb, co-presidents of Licensing International France, and brought together nearly 150 participants.
The YPN committee (Young Professionals Network) rewarded Noam Lhote (The Pokémon Company Intl) as the winner of the Rising Star category in France.
A total of 129 entries were submitted, an increase of 25% over last year, demonstrating the dynamism and adaptability of the licensing industry despite this troubled period.
At the end of the ceremony, Informa, the organiser of Brand Licensing Europe and Licensing Expo presented, in partnership with Licensing International France, announced a new networking day – France Licensing Day – which will take place on the day of the Awards in March 2023. Those wishing to find out more about the event can register their interest by clicking here.
The nominees and winners in the 13 categories awarded are as follows:
Licensed Product nominees:
- Pokémon Dresser Guess / Zanzoon
- The Queen’s Gambit x Netflix Game / Asmodée
- Super Mario Construction Range / Lego
- The Cabinet of Curiosity x Harry Potter / d’arpèje
Winner: The Queen’s Gambit x Netflix Game / Asmodée
Licensed Collab nominees:
- Baccarat x Pokémon / The Pokémon Company International
- Tag Heuer x Super Mario / Nintendo
- Casio x Pac-Man / Bandai Namco
- G-Shock x Brigade des Sapeurs-Pompiers de Paris / Arboresens
Winner: G-Shock x Brigade des Sapeurs-Pompiers de Paris / Arboresens
Retail or Digital Activation nominees:
- SpaceJam – Nike @ Citadium / Warner Bros. Entertainment
- Disney Megafan @ PicWicToys
- Return to Hogwarts @ Fnac / Warner Bros. Entertainment
- Live Shopping / The Walt Disney Company
Winner: Return to Hogwarts @ Fnac / Warner Bros. Entertainment
Category Promotion / Event nominees:
- Vinted x Demain nous appartient & Ici tout commence / TF1 Licensing
- One Piece 1000th episode / Toei Animation
- Kaiju n°8 / Crunchyroll
Winner: Vinted x Demain nous appartient & Ici tout commence / TF1 Licensing
Experiential Activation nominees:
- Deep Game – The Bureau / DamaDreams
- TFOU Parc / TF1 Licensing
- The Rabbids @ Versailles / Ubisoft
Winner: The Rabbids @ Versailles / Ubisoft
Digital Brand nominees:
- Les Mini Mondes
- Chefclub
- Pokémon / The Pokémon Company Intl
Winner: Chefclub
Sport/eSport Brand nominees:
- Tour de France / A.S.O.
- 6 French League / Ubisoft
Winner: 6 French League / Ubisoft
Lifestyle, Corporate or Celebrity Brand nominees:
- Sophie the Giraffe / Deliso
- Peanuts / WildBrain cplg
- The Laughing Cow / Bel Group
Winner: The Laughing Cow / Group Bel
Licensee nominees:
- Abysse Corp
- Asmodée
- Lego
Winner: Lego
Brand Entertainment nominees:
- Paw Patrol / Paramount Global
- Spider-Man / The Walt Disney Company
- Captain Tsubasa / Crunchyroll
Winner: Paw Patrol / Paramount Global
Rising Star nominees:
- Antoine Coucoureux & Charlie Caumon / Monument
- Cécile Chevallier / TF1 Licensing
- Estelle Choucair / Cyber Group Studios
- Lucile Hamiche / Crunchyroll
- Noam Lhote / The Pokémon Company Intl
- Salima Bousalham / Funko
- Sophia Ferrandier / Zanzoon
Winner: Noam Lhote
Licensor / Agent nominees:
- Crunchyroll
- The Pokémon Company International
- WildBrain cplg
Winner: The Pokémon Company International
This year’s “Licensing International Special Prize” was awarded to Zanzoon