“We are absolutely delighted with this development as Molang readies himself for free to air TV here in the UK,” said Ian Wickham, director of Licensing Link.
The brand extension agency has picked up the registered trademark, a mere matter of hours ahead of England’s biggest game since 1990.
‘This delightful show offers a wide range of possibilities for licensing partnerships, notably in toys, gifts, stationery and publishing,’ read a statement from Licensing Link.
Licensing Link Europe brokered the deal with the giftware specialist and the hit TV series Robot Wars.
The firm will implement a global strategy for the affordable fashion and accessories brand.