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Tag Archives: licensing

Knight’s watch: A look at BLE 2017’s offering

Anna Knight, brand director of BLE, has billed this year’s event as a ‘fantastic edition’. Jade Burke finds out how the revamped gaming focus and additional retail programmes will pave the way for a hit show.

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Magazines are a ‘substantial part’ to licensing deals, says Kennedy Publishing

Magazines are continuing to act as a successful brand extension for many toy brands, while TV shows are also starting to tap into the market. Here, Sophie Rowlands, licensing manager and Anna Clothier, editorial and marketing executive at Kennedy Publishing, reveals why the print market is going from strength to strength.

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PepsiCo ramps up licensed offering with IMG

‘We look forward to continuing to build PepsiCo’s flourishing fashion-forward apparel portfolio, as well as extending into other brand-relevant categories,’ says IMG’s Matthew Primack.

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