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Tag Archives: licensing

Nickelodeon ramps up Rainbow Rangers with increased broadcast of the pre-school hit

Fans of Rainbow Rangers rejoice – Nickelodeon has upped the ante and increased the broadcast of the popular Genius Brands International original pre-school series to 26 airings per week. Nick Jr. now airs Rainbow Rangers Monday to Friday with four airings per day, and six airings on the weekends. The animated action-adventure …

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Knight’s watch: A look at BLE 2017’s offering

Anna Knight, brand director of BLE, has billed this year’s event as a ‘fantastic edition’. Jade Burke finds out how the revamped gaming focus and additional retail programmes will pave the way for a hit show.

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Magazines are a ‘substantial part’ to licensing deals, says Kennedy Publishing

Magazines are continuing to act as a successful brand extension for many toy brands, while TV shows are also starting to tap into the market. Here, Sophie Rowlands, licensing manager and Anna Clothier, editorial and marketing executive at Kennedy Publishing, reveals why the print market is going from strength to strength.

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PepsiCo ramps up licensed offering with IMG

‘We look forward to continuing to build PepsiCo’s flourishing fashion-forward apparel portfolio, as well as extending into other brand-relevant categories,’ says IMG’s Matthew Primack.

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