Tag Archives: licensing

New analysis from LIMA has revealed that the UK leads Europe as a hub for retail sales of licensed products, reaching a record level of $14.04 billion in 2017 and generating royalties for the brand owners to the tune of $818 million.

‘We’re looking forward immensely to fulfilling the untapped potential of this amazing brand,’ says Rocket’s Rob Wijeratna.

Based at London’s Tower Bridge, the Licensing Automation Summit will take place from November 7th to 8th.

Anna Knight, brand director of BLE, has billed this year’s event as a ‘fantastic edition’. Jade Burke finds out how the revamped gaming focus and additional retail programmes will pave the way for a hit show.

Magazines are continuing to act as a successful brand extension for many toy brands, while TV shows are also starting to tap into the market. Here, Sophie Rowlands, licensing manager and Anna Clothier, editorial and marketing executive at Kennedy Publishing, reveals why the print market is going from strength to strength.

‘Crafting is already well established in the USA so our new products have been well received,’ says Character World’s Danny Schweiger.

‘We look forward to continuing to build PepsiCo’s flourishing fashion-forward apparel portfolio, as well as extending into other brand-relevant categories,’ says IMG’s Matthew Primack.

After joining forces with Hexbug for a roll out of new toys across the US, the company is set to expand its licensed offering even more with video games, stationery and more. Nitro Circus’ Peter Maule reveals all.

This week we're highlighting big opportunities at Mattel and Melissa & Doug.

During the ceremony at London’s Forge bar, LIMA UK’s Kelvyn Gardner took home the Outstanding Contribution to Licensing award, thanks to his incredible efforts and work within the sector.