Tag Archives: lifestyle licensing

The Smiley Company taps Super RTL Licensing for German-speaking markets

The German licensing agency, Super RTL Licensing has plenty to smile about, having brought the world-renowned Smiley Company brand into its portfolio as it looks to further amplify its presence across the German-speaking markets. First established in the early 1970s, the Smiley Company has developed from a cultural symbol for …

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Route 66 expands its UK presence with Iconospheric and Assured Products partnerships

Route 66 is continuing to build its presence across the UK and Eire having landed two new licensing partners in the home decor and stationery, and car care product markets. Brokered by the brand’s UK and Eire licensing agency, Bulldog Licensing, the latest partnerships will see Iconospheric develop a collection …

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Lifestyle brand Flossy and Jim prepare to launch into India with Dot Badges

The animated character brand, Flossy and Jim, is set to launch into India this year thanks to a new partnership with Dot Badges, a leading online retailer of button badges, mobile sockets, laptop stickers, and notebooks. Brokered by Edutainment Licensing working in tandem with Halysis Entertainment, the brand’s local licensing …

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Phat Kandi makes licensing move for Spain and Portugal with Mondo TV

The hit character and lifestyle brand, Phat Kandi, is making its way to the Spanish and Portuguese licensing space thanks to a new partnership with the European content specialist and third-party licensing company, Mondo TV. A diverse brand that champions individuality, Phat Kandi has found success in the fashion market …

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Lisle Licensing lands aspirational lifestyle duo Style Sisters

Lisle Licensing has secured the UK licensing rights to one of the country’s most sought-after aspirational lifestyle duo’s, Style Sisters.   In just two years the two long-term friends have shot to stardom and celebrity status with their fashion and interiors ‘know-how’, giving both interior and wardrobe advice that can …

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Cosmopolitan partners with LUXE to launch its own licensed fragrance Eau de Juice

Cosmopolitan, the UK media brand for young women, has partnered with Luxe Brands – the beauty company behind Ariana Grande’s fragrance franchise – to launch its Eau de Juice fragrance to the UK. It follows the fragrance’s successful launch to the US market last year. The four-scent fragrance collection recently …

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Wild Lifestyle: WildBrain CPLG’s Victoria Whellans on lifestyle licensing in the year 2020

One whole pandemic and nationwide lockdown ago, WildBrain CPLG came charging out of the blocks at the start of the year with news of the formation of its dedicated lifestyle division, headed up by its newly appointed group brands director, Victoria Whellans. A lot has happened since February 2020. Not …

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Italian motorcycle brand MV Augusta revs up global licensing efforts with IMG

The Italian motorcycle brand, MV Augusta, has appointed IMG as its exclusive worldwide licensing representative in a move to expand its global presence through a new range of consumer products and partnerships. Its initial focus will be on apparel, motorcycle and fashion accessories, video games, and collectables. Through the new …

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