Tag Archives: Lifestyle

WildBrain CPLG expands its Emoji EMEA remit with UK, Eire and more

Emoji – The Iconic Brand, has tapped WildBrain CPLG to expand its representation across EMEA, starting this month by building on its already established partnership and adding the UK and Eire, Germany, Austria, Benelux, and Turkey to its remit. The new five-year deal will see WildBrain CPLG represent the brand …

Read More »

MDL brings Italian fashion brand Premoli + Di Bella into the pets market

Maurizio Distefano Licensing, the licensing manager for the fashion brand Premoli + Di Bella, has detailed the launch of a new retail collection Premoli + Di Bella Pet Design, produced under a licensing agreement with Ferribiella Spa. Available in Italy’s leading pet stores since late 2020, the first collection from …

Read More »

Automotive brand Peugeot eyes brand extension into toys, lifestyle, sports, and more

The global automotive brand, Peugeot, has outlined its ambitious intentions to launch into the toy sector, having appointed Licensing Matters Global to roll-out a brand extension programme through licensing partnerships. The London-based global licensing agency has detailed its new, long-term partnership with the Parisian company, Peugeot Industrie, a Peugeot Family …

Read More »

Playboy Enterprises expands global consumer products business into India with Jay Jay Iconic Brands

Playboy Enterprises is expanding its global consumer products business to India thanks to a new partnership with Jay Jay Iconic Brands, a leading Indian fashion and lifestyle company. Through the partnership, Playboy will unleash its lifestyle category offerings in the market. Playboy now enjoys a portfolio of consumer product brand …

Read More »

Subway taps Broad Street Licensing Group to grow food and lifestyle licensing footprint

Subway restaurants has named Broad Street Licensing Group as its licensing representative as the global sandwich brand looks to expand its Subway licensing footprint. The partnership will focus on the creation of Subway branded licensed products in food and lifestyle categories. Mike Kappit, chief operating and insights officer at Subway, …

Read More »

Disney and Keith Haring partner to celebrate Mickey Mouse with new product roll-out

Disney has embarked on a collaborative project with the globally revered artist Keith Haring to launch a new range of apparel and accessories featuring the artist’s own take on Disney’s iconic Mickey Mouse. The range will be hitting the global retail scene throughout 2021. In 1980, Haring created original works …

Read More »

UK video game retailer GAME launches limited edition fragrances Eau De Plumber and FPS

The UK’s largest high street retailer of video games, GAME, has moved in on the fragrances market with the special launch of a limited edition line of luxury perfume: Eau De Plumber and FPS (First Person Scent). The two unisex fragrances will be available exclusively at GAME.co.uk in time for …

Read More »

Culture sculpture: Beer Buddies and the fine art of merchandising

A two-man operation working out of a headquarters in Wheal Vor, in Cornwall, Beer Buddies has started to make its presence known on the pop culture licensing and merchandise scene through its range of best-selling Motorhead, Iron Maiden, and now Original Stormtrooper bottle openers. Using traditional sculpting methods put to …

Read More »

The RHS and Dexam ready to launch Home Grown Children’s Collection

The Royal Horticultural Society has given the specialist supplier of kitchen cookware, bakeware, and accessories, Dexam, license to produce a range of children’s backpacks and meal accessories using environmentally friendly or recycled material. Called the Home Grown Children’s Collection, the range includes backpacks, lunch bags with matching drinks bottles, lunchboxes, …

Read More »

The Breakfast Club: Richard Pink on five successful years with Kellogg’s and Kimm & Miller

It’s a partnership that has spanned the last half a decade and one that continues to move from strength to strength with each year that passes and each new range that finds more and more shelf space within some of the UK’s most popular retail destinations. Kellogg’s and Kimm & …

Read More »