Tag Archives: Lifestyle

Female fitness channel Blogilates launches first signature sporting goods through Semaphore Licensing partnership

The female fitness YouTube channel, Blogilates has developed its first line if signature sporting goods in partnership with the US retail giant Target in the brand’s first foray into licensing. The partnership was brokered by the channel’s rights and merchandising agency, Semaphore Licensing Solutions. Semaphore Licensing is continuing to create …

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Rising Up: MGM Studios on how 45 years later the Rocky franchise is still packing a punch

The trumpets, the grey tracksuit, the run up the stairs and the timeless story of David vs Goliath, the underdog with the eye of the tiger; there’s very little about the Rocky franchise that isn’t iconic. It’s difficult to believe that it’s been… [checks notes]… 45 years since Sylvester Stallone …

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The Pokémon Company grows European apparel portfolio with Erve Europe and Van Der Erve

The Pokémon Company International is expanding its European reach once more, having tapped Erve Europe/Van Der Erve, Europe’s licensed apparel and brands specialist, to develop kids and adult apparel for the German, Austrian and Swiss markets. The new deal will see fashion powerhouse Erve Europe / Van Der Erve collaborate …

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Aardman teams with British designer Julie Dodsworth to create unique new Shaun the Sheep designs

The British Artisan designer, Julie Dodsworth has partnered with Aardman to create a set of hand painted designs, taking inspiration from the colours of the British countryside and the popular Shaun the Sheep brand. The new Shaun the Sheep x Julie Dodsworth collaboration not only renders the series’ hero Shaun …

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Brand Central named global consumer products agency for US YouTube-created lifestyle brand Full Send

Brand Central LLC has been appointed the global consumer products agency for the US lifestyle brand Full Send, a label created by collaborative portfolio of YouTube content creators, including the popular Nelk Boys. Under the partnership, Brand Central will look to develop strategic collaborations as it extends the Full Send …

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British wallpaper brand MissPrint lands Fy deal courtesy of The Point. 1888

The British eco-wallpaper design brand, MissPrint has landed a new partnership with the online homewares, wall art, furniture, and accessories platform, Fy thanks to a deal secured by the brand specialist, The Point. 1888. Under the new deal, Fy will be showcasing 39 of MissPrint’s hand drawn art prints from …

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Lake Garda inspired lifestyle brand Garda Lakers signs first licensing partner in Spreadshirt

Garda Lakers, the destination and lifestyle brand that takes inspiration from the Italian attitude towards life and the world-famous Lake Garda, has signed its first licensing partnership with the Spreadshirt platform. Designed to epitomise the culture of the famous beauty spot, known for its close ties to the sporting worlds …

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Krispy Kreme partners with the do-good brand Rastaclat to target Filipino market

Krispy Kreme has partnered with the positivity promoting, do-good brand, Rastaclat as part of its new Every One campaign to inspire friendship and community through its bracelets. The collaboration sees the launch of a raft of Krispy Kreme themed Rastaclat bracelets in a campaign that will look to promote camaraderie, …

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A Day in the Lifestyle: Pink Key Licensing talks PanAm, Vintage Kellogg’s and the growing lifestyle sector

Having brought the popular US brand PanAm into its licensing fold, Pink Key has made its boldest move for the lifestyle sector to date. Founder Richard Pink talks to Licensing.biz about the company's phenomenal growth, ongoing retail success and of course, cocktails on aeroplanes...

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