Tag Archives: Lifestyle

Adidas and Timex Group partner to launch Adidas Originals branded watches in 2022

The international watchmaking company, Timex Group, has entered into a global licensing agreement with Adidas to design, manufacture, and distribute watches under the Adidas Original brand. The collection is scheduled to hit the market at the start of next year and will look to blend Timex Group’s heritage in watchmaking …

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Adidas and LEGO build on creative partnership to introduce a new ZX 8000 ‘Bricks’ Collection

Adidas and The LEGO Group have extended their partnership to launch a new ZX 8000 ‘Bricks’ collection of footwear, building on the pairing that previously introduced the landmark A-ZX series. Bringing the globally renowned Danish toy brand’s signature aesthetics to one of Adidas’ most iconic styles, the collection marks the …

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Clothing brand and webcomic Zombie Makeout Club taps Reemsborko for global licensing expansion

The clothing brand and webcomic series, Zombie Makeout Club has tapped Max Arguile and Reemsborko to represent the brand globally across all product categories for merchandising. The move has been made as Zombie Makeout Club looks to strengthen its licensing presence and build on the success of a portfolio of …

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Crayola partners with Native Shoes to launch bold new range of designs

Crayola has launched a new collaboration with the footwear brand, Native Shoes, to celebrate a shared creativity through the launch of a range of new designs featuring the bold colours of the arts and crafts brand. The Jefferson, Jefferson Child, Spencer LX, and Charley sandals have each been reimagined with …

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Next gen home and lifestyle platform Fy! partners with Mercis for official Miffy collection

The next gen home, living, and lifestyle retail platform, Fy!, has detailed a new collaboration with Mercis BV to launch an official Miffy collection this week, spanning wall art, textiles, and tech accessories. The collection will land on the platform on Wednesday, April 28th. Molly Pusey, Fy! VP of supply, …

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The RHS endorses new range from Original Muck Boot Company as it targets the 18 to 35 year old market

The Royal Horticultural Society has thrown its weight behind a new range of footwear from the premium boots maker and long-standing RHS partner, The Original Muck Boot Company. The new RHS-endorsed range, called Outscape, is a new concept in footwear that offers a modern look with the performance of a …

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Luxury pen maker Conway Stewart inks partnership with Oxford’s Ashmolean Museum

The ink is still drying on a new deal between the luxury pen maker, Conway Stewart and the famous Oxford institution, the Ashmolean Museum, that will see the development of a series of Ashmolean Pens. The partnership – brokered by Ian Downes and Start Licensing – will see the pen …

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Royal Horticultural Society plants major kids’ clothing deal with George

The Royal Horticultural Society has secured a new partnership with the award-winning George brand to produce a collection of children’s clothing and accessories to be made available in Asda stores across the UK from April 1st this year. The new range will be aimed at kids aged one to seven …

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US jeweller Martin Katz taps Prominent Brand + Talent to lead lifestyle brand plans

The American jewellery designer, Martin Katz has appointed Prominent Brand + Talent as the exclusive global brand representative for a new venture into the lifestyle brand space. For over three decades, Katz has been recognised for creating international experiences spanning the famed Victoria’s Secret Black Diamond Fantasy Bra and Donna …

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Las Vegas fitness brand Suddora teams up with Emoji for new headband range

The Las Vegas-based Suddora has partnered with the Emoji – The Iconic Brand for the launch of a range of Emoji branded headbands. The deal was brokered by Retail Monster LLC, the Emoji company’s North American licensing agent. Suddora has built a reputation for providing a wide variety of high …

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