Tag Archives: Lifestyle

Braille Skateboarding launches its first skate shoe with R&R Footwear

YouTube’s leading skateboarding channel, Braille Skateboarding, has partnered with R&R Footwear to launch a new skate shoe, marking yet another brand extension for the brand that has made its move on the lifestyle and toy licensing sectors in recent months. In a deal brokered by Semaphore Licensing Solutions, Braille Skateboarding …

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Space Invaders lands Floris Van Bommel spring/summer footwear collaboration

WildBrain CPLG has secured a new partnership with the premium Dutch footwear brand, Floris Van Bommel to launch a spring/summer capsule collection inspired by the arcade game, Space Invaders. Not content with taking over the arcade scene of the ’80s, the brand’s newest partnership will see it collaborate on three …

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Care Bears adult licensing roster continues to grow as Somerbond lands ladies’ nightwear

CloudCo’s heritage children’s animation, Care Bears is continuing to expand its licensing portfolio thanks to a new partnership with the ladies’ nightwear specialist, Somerbond. The partnership is the latest in a recent flurry of licensing activity and licensees secured by the property’s European licensing agency, Bulldog Licensing. The brand has …

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Laura Ashley fashions new partnership with Graham & Brown for official wallpaper, murals and paints

Laura Ashley has entered into a new partnership with the UK wallpaper and paint manufacturer, Graham & Brown for the launch of an official paint, wallpaper, and murals collection from this spring. The new line has been developed at Graham & Brown’s Blackburn HQ and will be sold through its …

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Thermos warms up for new kids range with Rachel Ellen

Thermos, the 117 year old brand known for keeping drinks and soups hot while on the go, is expanding its presence in the children’s space with a new range developed in partnership with the award-winning greeting card and stationery designer, Rachel Ellen. Forged by Rachel Ellen’s licensing agent, The Point. …

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Character World tucks in with Swizzels for bedding, blankets, and more

Character World is helping kids tuck in to the confectionery specialist Swizzels Matlow with a new range of bedding, blankets, towels and more based on some of its most popular brands. In a deal brokered by Blonde Sheep Licensing, the initial range is due to online this year with a …

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WildBrain CPLG expands its Emoji EMEA remit with UK, Eire and more

Emoji – The Iconic Brand, has tapped WildBrain CPLG to expand its representation across EMEA, starting this month by building on its already established partnership and adding the UK and Eire, Germany, Austria, Benelux, and Turkey to its remit. The new five-year deal will see WildBrain CPLG represent the brand …

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MDL brings Italian fashion brand Premoli + Di Bella into the pets market

Maurizio Distefano Licensing, the licensing manager for the fashion brand Premoli + Di Bella, has detailed the launch of a new retail collection Premoli + Di Bella Pet Design, produced under a licensing agreement with Ferribiella Spa. Available in Italy’s leading pet stores since late 2020, the first collection from …

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Automotive brand Peugeot eyes brand extension into toys, lifestyle, sports, and more

The global automotive brand, Peugeot, has outlined its ambitious intentions to launch into the toy sector, having appointed Licensing Matters Global to roll-out a brand extension programme through licensing partnerships. The London-based global licensing agency has detailed its new, long-term partnership with the Parisian company, Peugeot Industrie, a Peugeot Family …

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Playboy Enterprises expands global consumer products business into India with Jay Jay Iconic Brands

Playboy Enterprises is expanding its global consumer products business to India thanks to a new partnership with Jay Jay Iconic Brands, a leading Indian fashion and lifestyle company. Through the partnership, Playboy will unleash its lifestyle category offerings in the market. Playboy now enjoys a portfolio of consumer product brand …

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