Tag Archives: Lifestyle

Subway taps Broad Street Licensing Group to grow food and lifestyle licensing footprint

Subway restaurants has named Broad Street Licensing Group as its licensing representative as the global sandwich brand looks to expand its Subway licensing footprint. The partnership will focus on the creation of Subway branded licensed products in food and lifestyle categories. Mike Kappit, chief operating and insights officer at Subway, …

Read More »

Disney and Keith Haring partner to celebrate Mickey Mouse with new product roll-out

Disney has embarked on a collaborative project with the globally revered artist Keith Haring to launch a new range of apparel and accessories featuring the artist’s own take on Disney’s iconic Mickey Mouse. The range will be hitting the global retail scene throughout 2021. In 1980, Haring created original works …

Read More »

UK video game retailer GAME launches limited edition fragrances Eau De Plumber and FPS

The UK’s largest high street retailer of video games, GAME, has moved in on the fragrances market with the special launch of a limited edition line of luxury perfume: Eau De Plumber and FPS (First Person Scent). The two unisex fragrances will be available exclusively at GAME.co.uk in time for …

Read More »

Culture sculpture: Beer Buddies and the fine art of merchandising

A two-man operation working out of a headquarters in Wheal Vor, in Cornwall, Beer Buddies has started to make its presence known on the pop culture licensing and merchandise scene through its range of best-selling Motorhead, Iron Maiden, and now Original Stormtrooper bottle openers. Using traditional sculpting methods put to …

Read More »

The RHS and Dexam ready to launch Home Grown Children’s Collection

The Royal Horticultural Society has given the specialist supplier of kitchen cookware, bakeware, and accessories, Dexam, license to produce a range of children’s backpacks and meal accessories using environmentally friendly or recycled material. Called the Home Grown Children’s Collection, the range includes backpacks, lunch bags with matching drinks bottles, lunchboxes, …

Read More »

The Breakfast Club: Richard Pink on five successful years with Kellogg’s and Kimm & Miller

It’s a partnership that has spanned the last half a decade and one that continues to move from strength to strength with each year that passes and each new range that finds more and more shelf space within some of the UK’s most popular retail destinations. Kellogg’s and Kimm & …

Read More »

Condé Nast opens it first branded property in China with the launch of Vogue Cafe Beijing

Condé Nast has opened its first branded property venture in China with the launch of the Vogue Cafe Beijing. Opened under a licensing agreement between Beijing Sycamore Seed Advertising and Media, the new cafe marks the first of a sweep of planned branded cafes for China. The second Vogue Cafe …

Read More »

Cornwall’s Beer Buddies details launch of Original Stormtrooper bottle opener range

Cornwall’s own Beer Buddies – the designer and distributor of character wall-mounted bottle openers – is preparing to launch its fourth licensed product taking the form of the Original Stormtrooper from the first ever Star Wars film. The launch arrives as the latest addition to Beer Buddies’ ICON range, a …

Read More »

Sleep specialist Mammoth launches Men’s Health and Women’s Health mattresses

The sleep, health, and wellbeing specialist, Mammoth, has partnered with Hearst UK to launch a new mattress collection with Women’s Health and Men’s Health UK magazines. The range is now available exclusively at Argos. The new launch, an exciting partnership brokered by Golden Goose, arrives as an extension of Hearst’s …

Read More »

Sanrio partners with Izzy Wheels to launch collection of Hello Kitty wheelchair wheel covers

The wheelchair fashion brand, Izzy Wheels, has partnered with Sanrio to launch a new, limited-edition Hello Kitty collection of wheelchair wheel covers for both adults and children. The collaboration with the iconic character – a staple of not only Japanese popular culture, but global culture today – marks an all-important …

Read More »