Tag Archives: Lifestyle

English Heritage appoints Golden Goose as it looks to build across lifestyle, home and garden licensing

English Heritage has appointed the strategic licensing boutique, Golden Goose as its licensing representative with the remit of building up and managing the brand’s lifestyle, home, and garden licensing. The appointment swiftly follows the announcement of a new global spirits licensee for the English Heritage name. Kingston Myles, head of …

Read More »

PJ Masks embarks on Dubai Fitness Challenge to encourage local children to get active

PJ Masks is embarking on the month-long Dubai Fitness Challenge throughout November, helping to promote a healthier lifestyle to children, and encouraging them to be active for at least 30 minutes a day. The campaign, developed in partnership with Hasbro and eOne, will be delivered through exclusive workout videos released …

Read More »

Miffy celebrates 65th anniversary with a year of licensing and collaborations success

It’s been a 65th anniversary celebrated in style for Dick Bruna’s iconic white bunny character, Miffy, whose fans have been ‘spoiled by an array of new products’ released throughout 2020. A highlight of the milestone year – and not one to be forgotten anytime soon – has been the Miffy …

Read More »

WWE partners with My Custom Sport Chair to launch wrestling heroes line-up

WWE and chairs usually only collide when one is being smashed over the head of a muscle-clad monster, prancing about ringside in his leather underwear to the cheers of a blood-thirsty crowd. That was until the sport and entertainment franchise met My Custom Sports Chair, of course. The result? A …

Read More »

Cosmopolitan uncorks its own wine collection with Guarachi Wine Partners

Hearst Magazines has moved in on the wine-making market with the launch of a new brand Uncorked by Cosmopolitan. Via a deal brokered by IMG, the magazine publisher has partnered with Guarachi Wine Partners to bring a curated selection of Cosmopolitan branded wines to market. Leveraging Guarachi’s more than 35 …

Read More »

Domestic appliance brand Smeg celebrates 70 years of Peanuts with limited edition model

The Italian domestic appliance brand, Smeg, is marking the 70th anniversary of the world-loved Peanuts brand with the launch of a limited edition refrigerator. In a deal brokered by WildBrain CPLG, Smeg will now produce 70 Peanuts commemorative refrigerators, one for each year of the brand’s existence. The limited edition …

Read More »

Cath Kidston will ‘draw on British heritage to operate as a digital-first retailer in the UK’

Cath Kidston has identified opportunities to bolster its brand relevance and product innovation, as well as improve its digital presence and international partnerships, the retailer has said, in a move to deliver “a sustained profitability model” over the next three years. The fashion and lifestyle name entered administration and underwent …

Read More »

Art Ask Agency partners with Moleskine for Frida Kahlo luxury notebook range

The Barcelona-based licensing firm, Art Ask Agency, has landed yet another partnership for the female icon Frida Kahlo having secured a new deal with Moleskine and the launch of three luxury notebooks. The collection is designed to inspire fans to seize the creative moment and express themselves in words or …

Read More »

Female fitness channel Blogilates launches first signature sporting goods through Semaphore Licensing partnership

The female fitness YouTube channel, Blogilates has developed its first line if signature sporting goods in partnership with the US retail giant Target in the brand’s first foray into licensing. The partnership was brokered by the channel’s rights and merchandising agency, Semaphore Licensing Solutions. Semaphore Licensing is continuing to create …

Read More »

Rising Up: MGM Studios on how 45 years later the Rocky franchise is still packing a punch

The trumpets, the grey tracksuit, the run up the stairs and the timeless story of David vs Goliath, the underdog with the eye of the tiger; there’s very little about the Rocky franchise that isn’t iconic. It’s difficult to believe that it’s been… [checks notes]… 45 years since Sylvester Stallone …

Read More »