Redbox enters into multiyear distribution deal with Lionsgate

Global content leader Lionsgate and Redbox, a leading entertainment company, today announced a multiyear distribution deal under which Lionsgate will handle distribution of Redbox Entertainment titles across home entertainment windows in addition to subscription video on demand (SVOD) licensing for select titles under the Redbox Entertainment brand.

Leveraging nearly 20 years of movie performance data, Redbox Entertainment is well positioned to identify titles and talent that will resonate with consumers.  Recently released Redbox Entertainment films include Capone (Tom Hardy), Shadow in the Cloud (Chloë Grace Moretz and Nick Robinson) and SAS: Red Notice (Sam Heughan and Ruby Rose). Redbox Entertainment expects to release 36 original movies annually including upcoming releases The Last Son (Colson Baker [aka musician Machine Gun Kelly] and Heather Graham), Bandit (Josh Duhamel and Mel Gibson) and Muti (Morgan Freeman and Cole Hauser). Redbox Entertainment titles are available across all major entertainment retailers ensuring these films are enjoyed by the broadest audience possible.

“Redbox has a large slate of films coming in 2022 and beyond, and we’re excited to work with Lionsgate to identify those that are a great fit for their distribution model,” says Galen Smith, CEO of Redbox. “Ron Schwartz and his team have been terrific partners over the years, and we are excited to extend our relationship to tap into their world class distribution prowess to create value for both companies.”

The two companies are also partnering on an agreement to license films and television series from Lionsgate’s 17,000-title library to Redbox‘s fast-growing ad-supported video on demand (AVOD) and Free Ad Supported Television (FAST) services. Redbox has aggressively scaled its AVOD streaming service to include thousands of popular films and television series in the past year while also growing to more than 100 FAST Channels available on its streaming app, with plans to add more in the coming months.

“Lionsgate’s longstanding partnership with Redbox has created significant value for both our companies,” says Ron Schwartz, Lionsgate President of Worldwide Distribution, Motion Picture Group. “That collaboration has evolved into a multifaceted distribution relationship across home entertainment, SVOD and AVOD platforms that allows us to continue to diversify our content offering to our consumers.”

Lionsgate partners with Egan Escape Productions to bring Blair Witch experience to Las Vegas

Lionsgate has partnered with Egan Escape Productions to launch an immersive escape experience in Las Vegas, based on the studio’s popular horror franchise, Blair Witch. The experience is scheduled to open this summer.

Escape Blair Witch will bring the horror film franchise to life at the Fright Dome, the same venue that houses the Official Saw Escape: Las Vegas, which launched back in 2018. The escape experience is another step in building out the world of The Blair Witch, following the popularity of the video game from Lionsgate and Bloober Team.

“Over the years we have partnered with Lionsgate many times to create world-class attractions,” said Jason Egan, owner of Egan Escape Productions.

“Way back in 2009 when we first worked with the Lionsgate team to bring the Saw films to life at our iconic Halloween attraction, Fright Dome, I could only have dreamed to be embarking on so many exciting projects with a world-class team.”

“To be able to offer Escape Blair Witch and the Official SAW Escape: Las Vegas all under one roof is truly amazing,” Egan added.

Escape Blair Witch visitors will find themselves immersed in the village of Burkittsville, Maryland where they investigate mysterious events and disappearances. Visitors will work together to escape various rooms, including trekking through the Black Hills Forest. Co-operation will be required to escape multiple rooms that bring the classic film and the curse of the Blair Witch to life.

“Fans will be able to immerse themselves like never before in the Black Hills Forest from The Blair Witch,” said EVP and head of Lionsgate Global Live, Interactive, and Location Based Entertainment, Jenefer Brown.

“We are thrilled to partner with Egan Escape Productions again, and by launching Escape Blair Witch alongside The Official Saw Escape, Las Vegas will become the can’t-miss destination for great Lionsgate horror experiences all year round.”