Tag Archives: little miss

30 years ago, Adam Hargreaves took up the mantle as the creative source of Mr Men and Little Miss from his father, Roger. He talks exclusively to Licensing.biz about his relationship with the iconic British brand.

The footwear brand has partnered with Sanrio’s popular Little Miss brand for a new line of sneakers featuring the characters originally designed and made famous by the UK author, Roger Hargreaves.

Little Miss Inventor will launch as a book in the classic range from March 2018, timing to coincide with International Woman’s Day and British Science Week.

Under the new campaign, popular characters from the world of Mr Men and Little Miss will now appear on special Toys R Us tote bags. The bags will be sold across 88 Toys R Us stores around the UK.

Showcasing an array of giftware, brand owners Sanrio will be displaying exclusive product from The World of Roger Hargreaves, including the soon to be re-launched classic 70s series Timbuctoo.

Under the new appointment, Gresswell will be responsible for Sanrio’s business across EMEA, Oceania, South Africa and India and Mr Men and Little Miss worldwide.

The three year partnership will see Butlins incorporate Mr Men and Little Miss characters into the resort’s Just for Tots holiday activities.

The range has been launched as part of the ongoing 45th anniversary celebrations for the popular children’ property originally created by Roger Hargreaves.

Will Hartnell, Tom Baker, Matt Smith and Peter Capaldi have each been immortalised in Mr Men form thanks to a new book collection from Adam Hargreaves.

Ten of the traditional characters created by Roger Hargreaves, including Mr Strong, Mr Bump, Little Miss Sunshine and Little Miss Giggles will feature in the labels designed for kids’ clothing and equipment.