Mr Men Little Miss is celebrating is 50th Anniversary this year with the launch of a new initiative, encouraging fans to cast their votes over which two new characters will join the popular characters’ line-up. From this week, fans will have the chance to vote from a selection of new, …
Read More »Sanrio partners with London kids clothing brand Cribstar for Mr Men Little Miss launch
Sanrio has partnered with the independent London-based children’s clothing brand, Cribstar to launch an exclusive, new capsule collection inspired by the globally popular Mr Men Little Miss brand. Combining the iconic cast of characters from Mr Men Little Miss with Cribstar’s motto of ‘making little ones stand out from the …
Read More »Mr Men Little Miss launches into McDonald’s Happy Meals with reusable cup collection
Sanrio’s iconic Mr Men Little Miss brand has partnered with McDonald’s for a new Happy Meal promotion across the UK and Ireland, that brings its cast of characters to a line of reusable cups, tapping into the global sustainability movement. This isn’t the first move from Sanrio to align itself …
Read More »Like father, like son: Adam Hargreaves on taking on the legacy of Mr Men and Little Miss
30 years ago, Adam Hargreaves took up the mantle as the creative source of Mr Men and Little Miss from his father, Roger. He talks exclusively to Licensing.biz about his relationship with the iconic British brand.
Read More »The Little Miss gang join Keds for new women’s sneaker line
The footwear brand has partnered with Sanrio’s popular Little Miss brand for a new line of sneakers featuring the characters originally designed and made famous by the UK author, Roger Hargreaves.
Read More »Sanrio and Egmont welcome Little Miss Inventor to the Mr Men Little Miss universe
Little Miss Inventor will launch as a book in the classic range from March 2018, timing to coincide with International Woman’s Day and British Science Week.
Read More »Sanrio teams with Toys R Us for Children with Cancer UK fundraising drive
Under the new campaign, popular characters from the world of Mr Men and Little Miss will now appear on special Toys R Us tote bags. The bags will be sold across 88 Toys R Us stores around the UK.
Read More »Mr Men and Little Miss heads to Progressive Greetings Live this month
Showcasing an array of giftware, brand owners Sanrio will be displaying exclusive product from The World of Roger Hargreaves, including the soon to be re-launched classic 70s series Timbuctoo.
Read More »Simon Gresswell named COO of Sanrio GmbH
Under the new appointment, Gresswell will be responsible for Sanrio’s business across EMEA, Oceania, South Africa and India and Mr Men and Little Miss worldwide.
Read More »Sanrio secures three year partnership with Butlins for Mr Men and Little Miss
The three year partnership will see Butlins incorporate Mr Men and Little Miss characters into the resort’s Just for Tots holiday activities.
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