Tag Archives: live events

MTV, Milkshake! and Ben Fogle among ViacomCBS UK’s live event and summer festival line-up

ViacomCBS UK is embarking on a summer of live and in-person events across its portfolio of entertainment brands, from Channel 5’s Milkshake to MTV, thanks to its first 5 on the Farm summer festival and a new partnership with Parkdean Resorts. Taking place at Cannon Hall Farm in South Yorkshire, …

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LEGO launches its first experiential pop-up retail and activity tour of the UK

The LEGO Group is hitting the road with the launch of its first experiential pop-up tour of the UK this summer, hitting major cities including Southampton, Liverpool, Edinburgh, and Bristol. Called the LEGO Pop & Play Tour, the out of store experiential activation with set up ‘shop’ within major shopping …

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Bits and Pixels revamps website to showcase company’s evolution into events and influencers

The video game and geek culture licensing and brand extension agency, Bits and Pixels has revamped its website to reflect the evolution of the company and its expanded business into event production and influencer recruitment. Founded in 2016, Bits and Pixels set out initially to provide a specialised brand extension …

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Gaming, events, and retro-appeal: Scalextric talks its brand new horizons through licensing

Anyone paying any level of attention to the general narrative of the toy industry over the course of the past 12 months will know that there’s been a re-awakening among some of the market’s more traditional sectors. The hobby community is one among them. As consumers have found themselves with …

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Toys and Consumer Products revenue lifts as WWE negotiates Coronavirus fall-out

The chairman and CEO of the sport and entertainment franchise, WWE, has championed the business’ creativity throughout a challenging environment, highlighted a strong performance for the brand in its third quarter financials. WWE has been among the hardest hit by the coronavirus pandemic that has rendered live events – the …

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