ARTiSTORY has appointed a new head of business development for the UK in the shape of Liz Bowers, the former head of publishing and brand licensing for Imperial War Museums and senior commercial manager at Royal Museums Greenwhich.

With a wealth of experience in building commercial growth for the cultural heritage sector, Bowers has also supported brand extension as a licensing consultant for the Ashmolean Museum and the V&A.

She joins a growing team of licensing experts at ARTiSTORT and will focus on securing licensing partners across a range of categories for the group’s growing client list, which includes some of the world’s most prestigious museums and cultural institutions.

ARTiSTORY brings art and cultural IP licensing to the retailers and consumer brands around the world. The team creates original illustrations and assets, all inspired by art and culture for use on product and packaging, as well as  developing unique shopping experiences with storytelling at its core.

“I’m thrilled to have joined ARTiSTORY at such an exciting time,” said Bowers, head of business development. “I was immediately excited by ARTiSTORY’s business model which is a game-changer for the cultural sector. Our global museums have such a wealth of assets and ARTiSTORY will help to bring these incredible collections and stories to life for new audiences.”

Natasha Dyson, co-founder and licensing director, added: “I’m very happy to welcome Liz to the team. From the outset I was very impressed with Liz’s experience in the museum sector and the results she’s achieved. Not only does Liz have a commercial background but she also brings a wealth of knowledge on how heritage organisations operate, which will benefit the business in many ways.”