Tag Archives: LMCA

Castrol taps LMCA for global strategic licensing programme

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Castrol, one of the world’s leading lubricant brands, has appointed LMCA as its global licensing agency. 

Castrol’s new licensing programme will be committed to supporting Castrol’s global brand strategy. The programme’s emphasis is to grow Castrol’s position as a leader in auto care, reinforcing the brand’s reputation in cutting-edge technologies, and building a range of products and services that support Castrol’s focus on innovations in future mobility and renewable energy solutions.

This new programme will see LMCA expand Castrol’s brand presence and consumer reach through licensed products and services in performance care, auto accessories, and e-mobility, creating new brand experiences for customers and fans. These extensions will complement the Castrol core business, helping further the brand’s reach and create relevant new touchpoints with consumers.

As the company’s global agency, LMCA is dedicated to growing Castrol licensed offerings at retail, independent workshops and B2B avenues, led from LMCA’s head office in North America together with its regional offices around the world.

“We believe there is enormous untapped potential for the Castrol brand globally and are excited to be chosen to work with Castrol on the next phase of their strategic brand development initiatives,” says Ciarán Coyle, President and CEO of LMCA. “Castrol has a rich heritage in innovation and performance, global brand popularity, and a best-in-class reputation for delivering pioneering products and services. We look forward to extending the brand into a range of high-quality products and experiences that tap into the brand’s core equities.”

Sumeet Wadhwa, Electric Vehicle & Growth Unit Marketing Director at Castrol, says: “This strategic initiative is a testament to Castrol’s commitment to furthering our global brand strategy, deepening relationships with our consumers and fans, and building our brand value through relevant extensions. We look forward to developing a robust brand licensing programme with LMCA that optimises the brand potential and offers new and innovative product and service solutions for our Castrol customers.”

To find out more about the Castrol licensing programme, contact LMCA or visit www.lmca.net

 

LMCA and Stobbs partner to deliver brand licensing service offering in Europe

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International brand licensing agency LMCA is expanding its global footprint in Europe by entering a unique partnership with Stobbs, a Cambridge-based brand-focused law firm with an extensive international client base.

LMCA, which is headquartered in New York with regional offices in Asia and Latin America, announced the partnership with Stobbs as a pillar in its global expansion.

“This is a very exciting alliance, coming in LMCA’s 35th anniversary year,” says Ciarán Coyle, CEO of LMCA. “The combination of LMCA’s global strategic brand licensing capability and Stobbs’ extensive trademark and IP service provision will deliver a comprehensive and compelling offering to both new and existing clients of both organisations.

“This is all about enhancing the services we provide our clients globally. Stobbs is at the cutting edge of holistic and strategic brand management, with its breadth of capabilities addressing all brand-related issues, including trademark portfolio management, online brand enforcement, anti-counterfeiting solutions and brand valuation. We are proud to be partnering with them.”

Julius Stobbs, Founder and Principal of Stobbs, adds: “I am thrilled to be partnering with LMCA, an agency with wide-ranging experience and expertise in building global brand licensing programmes that support long-term brand growth.

“As part of the range of functions that make up Intangible Asset Management, a key capability is in brand extension, and how clients can leverage their highest value asset not just for pure commercial gain, but also as a mechanism to strengthen and protect the brand itself. Our partnership with LMCA will further build our global capability in brand extension and in Intangible Asset Management and we look forward to discussing the associated opportunities with our clients.”

Esther Jolley, currently IA Director at Stobbs, will lead the new initiative in Europe as Managing Director, reporting jointly to Coyle and Stobbs. Jolley, an expert with 20 years’ involvement in the brand licensing industry, has extensive experience on both agency and licensee sides of the business, working with some of the world’s leading brands including Procter & Gamble, Coca-Cola, Jaguar Land Rover, Mercedes-Benz, Hershey’s and Harley-Davidson.

The new partnership will have offices in both Cambridge and London, UK.

Wurlitzer partners with LMCA to extend the brand into new categories

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WURLITZER, the iconic German-American brand known for its innovative musical instruments and equipment, has appointed global brand extension licensing agency LMCA to extend its brand into new categories in audio, music and entertainment areas.

LMCA will draw on the brand’s legacy in music innovation and long-lasting craftsmanship to extend WURLITZER’s footprint into new areas for the music enthusiast in North America and Europe.

Gudrun Wurlitzer, President of WURLITZER, says: “We are overjoyed to partner with LMCA to create new opportunities for our fans to experience WURLITZER. WURLITZER is our family’s brand and we have been making musical instruments and products since 1659. Through licensed product extensions, the company’s original brand mission of bringing people together through the joy of music will continue to live on and inspire music lovers in new and exciting ways.”

Ciarán Coyle, CEO of LMCA, adds: “We are delighted to be working with WURLITZER, an iconic, fun, and engaging musical powerhouse, to extend the brand into new and creative areas. WURLITZER’s reputation and influence in music and culture, and its unique designs, offer significant opportunities to create beautiful products that offer relevant, new touchpoints for consumers. We look forward to working alongside the Wurlitzer family to build out a successful international licensing programme.”

LMCA promotes Ciarán Coyle to CEO

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Global brand extension agency LMCA has announced a shift in its top management as the agency experiences rapid growth and expands further internationally.

The LMCA Board has announced the promotion of Ciarán Coyle, formerly President & COO of the agency, to the role of CEO. He will also become a Principal of the firm and join the LMCA Board. Coyle will oversee all aspects of the operations of the business globally.

Allan Feldman, Founder and formerly CEO, will become Executive Chairman, working closely with Coyle on the agency strategy and key partnerships.

“Ciarán has brought a sharp business focus and discipline to LMCA over this past year and established an incredibly strong foundation for the agency’s continued international growth as a leader in strategic brand extension licensing,” says Feldman. “The decision of the LMCA Board to elevate Ciarán to the position of CEO reflects the confidence we have in his ability to realise LMCA’s full potential and add significant value to our clients.”

Ciarán Coyle commented: “I’ve greatly enjoyed working with our super clients, partners, and the wonderful LMCA team over the past year and am very excited for what lies ahead. I’m truly honoured by this opportunity to take on the CEO responsibilities and look forward to working with all our LMCA stakeholders to deliver continued success.”