Tag Archives: LMG

Baby and parent product label Marcus & Marcus eyes licensing move into toys, fashion, kitchen and more

The baby and parent product label, Marcus & Marcus is taking its first steps into the licensing space, having appointed LMG to help build brand awareness through a programme of new licensing partnerships. Developed by two parents, Marcus & Marcus is recognised for its bold, bright and engaging animal friends …

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90 year old confectionery brand Fruit-tella eyes Gen Z move into fashion, digital gaming and more

The Italian-Dutch confectionery company Perfetti Van Melle and Licensing Matters Global (LMG), a London-based global licensing agency, have announced a long-term partnership to extend the 90-year-old candy brand, Fruit-tella. Under the partnership, LMG will look to extend the sweet brand into selected lifestyle product categories via strategic licensing and retail …

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Automotive brand Peugeot eyes brand extension into toys, lifestyle, sports, and more

The global automotive brand, Peugeot, has outlined its ambitious intentions to launch into the toy sector, having appointed Licensing Matters Global to roll-out a brand extension programme through licensing partnerships. The London-based global licensing agency has detailed its new, long-term partnership with the Parisian company, Peugeot Industrie, a Peugeot Family …

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