Tag Archives: location based entertainment

Hasbro and Falcon’s Beyond among brands bringing LBE experiences to Licensing Expo

Licensing Expo, produced in partnership with industry trade association Licensing International, returns to the Mandalay Bay Convention Center this May 24-26 with a location-based experiences (LBE) theme that draws on consumers’ growing interest in immersive, IP-based experiences. Of the 200+ exhibitors confirmed to date, with more signing on daily, many …

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Day 2 Licensing Expo keynote to focus on location-based entertainment

Licensing Expo 2022, produced in partnership with industry trade association Licensing International, has lined up senior executives from Falcon’s Beyond, Robert L. Ward, and Moonbug as 2022 keynote panellists confirmed to speak at the Day 2 keynote. Slated to be held on the expo floor in the Licensing U Theatre …

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Opinion I Beyond the metaverse: how brands are transforming the Out-of-Home entertainment landscape

The hype that has surrounded Web 3.0 and the co-opting of the term ‘metaverse’ to describe the digital opportunities on offer has set the investment market and business world abuzz. But many of the strategies and initiatives ascribed to the metaverse are already at work today in the Out-of-Home (OOH) …

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OPINION: The beauty in taking brands out of the home

International Immersive Technology specialist, Kevin Williams of KWP, takes a look at the world of out of home entertainment and the vast potential it holds for the licensing industry. The importance of brand licensing in the explosion of investment in the Out-of-Home entertainment sector has not been lost on anyone, …

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