Tag Archives: LOL Surprise

MGA Entertainment has become the latest toy company to align itself with the music industry, having signed an exclusive music partnership with Sony Music UK’s children’s label, Magic Star in support of its global toy brand, LOL Surprise. Under the new deal, Magic Star will work with Sony Music Entertainment’s …

Entertainment brands Star Wars, Marvel, Pokémon, and LOL Surprise have been named among the top properties of 2020 to have helped US toy sales surge by $3.5bn according to the latest results from the NPD Group. Combined, the top five properties – all the aforementioned plus Mattel’s fashion doll brand, …

MGA Entertainment has made its latest fashion move through a partnership with the licensed apparel specialist, Poetic Brands to launch a clothing range based on the Na! Na! Na! Surprise doll range. The specialist apparel licensee is working on a range of children’s apparel, outerwear and swimwear, nightwear and essentials …

MGA Entertainment has partnered with the global sports company PUMA to help LOL Surprise fans walk with a little more pep in their step this season, thanks to the launch of a new sneaker and apparel collection. The range will be made available via Kids Foot Locker and PUMA stores …

WWE, PAW Patrol, Pokemon, and Super Mario have all made the top billing as this week sees the international toy retailer, Smyths Toys, take its turn in listing its top toy predictions for Christmas 2020, pitting some of the world’s biggest and long-lasting toy brands against new launches in the …

MGA Entertainment has partnered with the fashion label Uniqlo for a nw LOL Surprise by Uniqlo fashion capsule, to launch across stores this April. The new product assortment will include LOL Surprise t-shirts for young fashionistas. There will be familiar LOL Surprise brand attributes incorporated into the styles and messages …

DJ Murphy has been handed the prize for Launch of the Year with its LOL Surprise Official Magazine at this year’s ACE Newspaper and Magazine Awards. The new title launched in March last year as a four-weekly publication with every issue bagged and offering branded cover gifts. By the end …

Licensed toys inspired by some of the past year’s biggest film franchises have helped keep sales strong amid what has been acknowledged as a challenging time for toy retail throughout 2018.

It was a message of festive cheer to emerge from this week’s Dream Toys 2018 reveal at St Mary’s Church in London, where LEGO, Hasbro, MGA Entertainment and more lined decked the halls with toys and folly.

LOL Surprise, Total Marvel, Fingerlings, Hatchimals and Soft N Slo Squishes have been highlighted among the key drivers for the seven per cent increase, as well as parent and consumer empathy in the face of the demise of Toys R Us.