The popular apparel and accessory brand, Hype has partnered with MGA Entertainment to launch a new collection inspired by the world of LOL Surprise as each dolls lands its own mini collection of backpacks, lunch boxes, pencil cases, water bottles, t-shirts, hoodies, and joggers. Each item in the new licensed …
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Little Brother Books is on track to sell over one million Annuals this year, with more than 2,500 dedicated FSDUs across major retailers in the run up to this Christmas. The feat will make the company the UK’s number one publisher of licensed annuals for the fourth year running. Supporting …
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MGA Entertainment’s hit fashion doll brand, LOL Surprise is the latest toy brand to enter the digital collectable space, having partnered with the New Zealand based NFT app, VeVe. Through the partnership, a series of limited edition, singularly unique digital collectables will be developed, giving fans the opportunity to collect …
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A new immersive LOL Surprise Hologram Tour is hitting the road across the US this autumn, marking the latest in innovation from the multi-award winning, globally revered toy brand. LOL Surprise Live – Calling All B.B’s will feature fan favourite and best-selling characters Lady Diva, Royal Bee, Neonlicious, and Swag …
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LOL Surprise, Barbie, Fortnite, Roblox, and Minecraft will each be expanding their presence across the children’s Annuals market, thanks to a bolstered new portfolio of titles to launch from Little Brother Books. The UK Annuals publisher is preparing to launch a range of six new titles this spring/summer, which will …
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MGA Entertainment has become the latest toy company to align itself with the music industry, having signed an exclusive music partnership with Sony Music UK’s children’s label, Magic Star in support of its global toy brand, LOL Surprise. Under the new deal, Magic Star will work with Sony Music Entertainment’s …
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Entertainment brands Star Wars, Marvel, Pokémon, and LOL Surprise have been named among the top properties of 2020 to have helped US toy sales surge by $3.5bn according to the latest results from the NPD Group. Combined, the top five properties – all the aforementioned plus Mattel’s fashion doll brand, …
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MGA Entertainment has made its latest fashion move through a partnership with the licensed apparel specialist, Poetic Brands to launch a clothing range based on the Na! Na! Na! Surprise doll range. The specialist apparel licensee is working on a range of children’s apparel, outerwear and swimwear, nightwear and essentials …
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MGA Entertainment has partnered with the global sports company PUMA to help LOL Surprise fans walk with a little more pep in their step this season, thanks to the launch of a new sneaker and apparel collection. The range will be made available via Kids Foot Locker and PUMA stores …
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WWE, PAW Patrol, Pokemon, and Super Mario have all made the top billing as this week sees the international toy retailer, Smyths Toys, take its turn in listing its top toy predictions for Christmas 2020, pitting some of the world’s biggest and long-lasting toy brands against new launches in the …
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