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The firm's first use of the brand is in the new Nookii Swipe app, launching on iOS soon.
Read More »Carry On Up The Khyber: The explosion of the licensed sex toy market
Thanks to the global success of the Fifty Shades of Grey brand, the market for licensed sex toys is 'exploding'. We talk to Lovehoney co-founder Neal Slateford about the new found lust for the market.
Read More »Fifty Shades of Grey helps sex toy retailer Lovehoney whip up 50% sales surge
September 2015 also saw Lovehoney release a new range of Motörhead branded sex toys endorsed by the band’s lead singer Lemmy.
Read More »VEGAS 2015: Frozen triumphs at LIMA International Licensing Awards
Hasbro, One Direction, Minecraft, Downton Abbey, Lovehoney and Havaianas also among winners.
Read More »LICENSING.BIZ PEOPLE AWARDS: Brand Extension & Beyond
From Marmite Easter Eggs through to lightsabre BBQ tongs, we profile the finalists in our Brand Extension & Beyond category.
Read More »Lovehoney’s Neal Slateford on why brands are starting to embrace sex toys
Neal Slateford, co-founder of sex toy firm Lovehoney, tells Billy Langsworthy why the sex toy sector is set to be an increasingly major player in the world of licensing, and what brands should involved.
Read More »Official Fifty Shades of Grey collection helps Lovehoney triple profits
Firm specialising in sex toys, lingerie and erotic gifts believes the movie, out in cinemas today, will boost profits another 40 percent in 2015.
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