Tag Archives: lucasfilm

Rubies is once again collaborating with long-term licensors Star Wars and Disney to bring into the spotlight a brand-new media and PR campaign, ‘The Gift of Play’. The Gift of Play is a new campaign hosted on a dedicated website [disneythegiftofplay.co.uk], which is entrenched in Disney’s nearly 100-year legacy of creative storytelling, …

The British bicycle brand, United Wheels UK Limited has detailed a new multi-territory licensing partnership with Disney, Marvel, and Lucasfilm movie properties as the company eyes further growth across the European markets and beyond. Its latest agreement will see the property rights extended across the UK, Ireland, France, Iberia, Italy, …

The licensing relationship management platform, Flowhaven, has strengthened its US sales team with a raft of new leadership hires, including the appointment of Adam Christensen as the US sales director, and Chris Davlin and Rebecca Dennis as US sales managers. The new additions to the growing Flowhaven team will report …

The mobile gaming goliath, Zynga is making its first move into the console arena, having been unveiled as the newest partner for Lucasfilm’s renewed, post-EA push into the video games space. In a virtual event hosted by Nintendo this week, details of a new Star Wars console game for the …

Lucasfilm, Star Wars, and Disney have revealed a new brand identity for the home of all officially licensed Star Wars video games, a legacy that now crosses the decades, with the unveiling of Lucasfilm Games. The new unit isn’t a publisher or development studio, but will be acting as a …

UK Disney fans could be forgiven for thinking it was Christmas morning as they woke up to the news that the entertainment studio had detailed a raft of some 35 new television series, including ten from Marvel, ten based in the Star Wars universe, new Pixar animations, as well as …

It was a new remote-control plush version of The Child – affectionately otherwise known as Baby Yoda – from Mattel that stole the show when Disney Consumer Products and Lucasfilm finally lifted the lid on a swathe of new Star Wars toys and products during its first ever Mando Monday …

Disney and Lucasfilm have given Star Wars fans another reason to dial in their comms systems, with the launch of Mando Mondays, a new global consumer products, games, and publishing programme centered on the Disney+ original series, The Mandalorian, kicking off this October 26th. After premiering last autumn, The Mandalorian …

Star Wars Forces of Destiny will feature an original series of animated shorts, each exploring new adventures of key characters including Rey, Jyn Erso, Sabine Wren, Princess Leia, Ahsoka Tano and more. The new stories will also be supported by a line of toys from Hasbro, including new Adventure Figures; delivering a fusion between traditional dolls and action figures.

Rogue One: A Star Wars Story, the next three yet to be released titles as well as five of the six previous Star Wars films all fall under the terms of the deal with Disney.