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Mad Beauty lands exclusive Superdrug deal for its Disney’s Mulan beauty and lifestyle range

The health and beauty specialist, Mad Beauty is readying itself for the cinematic debut of Disney’s live action remake of Mulan with the launch of a new range of Mulan licensed beauty, bath and lifestyle products exclusively with Superdrug. Ahead of the film’s March 27th UK release date, Mad Beauty …

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Mad Beauty to break US market and secures new Warner Bros partnership

The London-based Mad Beauty is taking on the US market, thanks to a new partnership with Diverse Marketing and Total Business Fulfilment, through which the licensed health and beauty products specialist will be provided with all it needs to break the American market. This will include the provision of back …

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Mad Beauty details ‘huge expansion’ into US, Canada, and Mexico with Disney license

The UK health and beauty experts, Mad Beauty continuing its plans for international growth, with “huge expansion” for the firm into the US, Canada, Mexico and Brazil with an extended Disney license. The move will see Mad Beauty strengthen its relationship further as it builds on an already successful Disney …

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Mad Beauty UK launches Disney’s Frozen face masks to ‘amazing response’ at Autumn Fair

Mad Beauty is celebrating the ‘amazing success’ of its Disney Sheet Face Masks over the last two years, with a follow up range based on Disney’s Frozen. Elsa, Anna and Olaf are encouraging Disney fans to let it go and enter a world of relaxation this Q4, as the trio …

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Mad Beauty continues march on licensed cosmetics with Star Wars Sheet Face Masks

The health and beauty specialist, Mad Beauty, is continuing its march on the licensing space this time with the launch of an imperial collection of Star Wars inspired Sheet Face Masks. Quite literally urging fans to ‘use their face’, the range had been developed under license with Disney, adding to …

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Mad Beauty eyes international expansion with Disney deal extension

The London-based health and beauty specialist, Mad Beauty has reported a ‘dramatic growth in the UK market,’ over the past two year – driven by its licensed Never too old for product lines, featuring classic Disney artwork. The firm is now growing its licensed product operations, having signed a further …

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