Home / Tag Archives: magic light pictures

Tag Archives: magic light pictures

Magic Light Pictures to launch The Gruffalo games compendium with UK inventor talent

Magic Light Pictures has turned to the expertise of the UK’s toy and game design community for the development and launch of a new compendium of family and children’s games based on the now iconic Gruffalo IP. Produced under license by Magic Light Pictures and put into production by Cartamundi, …

Read More »

Magic Light Pictures signs tasty new deal with Organix for The Gruffalo snacks

Magic Light Pictures and its popular property, The Gruffalo has teamed up with Organix for a new, no-junk biscuit created to be a healthier snack for toddlers. Launched today, the crunchy cocoa and vanilla flavoured snacks come in Gruffalo and Mouse shapes. The deal marks the first since Magic Light …

Read More »

Gruffalo toys, books and games showcased at immersive London pop-up this half-term

Toys, books and performances from MC Grammar are to take centre stage at a dedicated pop-up shop in London’s Covent Garden, celebrating all things Gruffalo this half-term week. The launch is part of Magic Light Pictures’ ongoing 20th anniversary celebrations of the iconic children’s literary character. Spread over two floors, …

Read More »

The Gruffalo AR experience heads Down Under in new nature trail campaign

The Gruffalo is taking a trip Down Under as Magic Light Pictures’ The Gruffalo Spotters Trail AR app prepares to come to life in Australia for the first time. In a deal brokered by Magic Light’s Australian licensing agency, Merchantwise Licensing, the Gruffalo AR experience will be landing at the …

Read More »

Magic Light embarks on Gruffalo adventure with Arla Big Milk

Launching on pack this month, a promo campaign will run across the grocery retail sector with monthly prize draws and chances to win Gruffalo prizes. These include explorer packs and mini breaks at Chessington World of Adventures Resort.

Read More »