Tag Archives: magic light pictures

Magic Light Pictures teams with Royal Botanical Gardens to bring new Gruffalo Adventures trail to Kew

Magic Light Pictures has teamed up with the Royal Botanic Gardens to launch a new Gruffalo Adventures trail in Kew Gardens’ striking Arboretum this October. The Arboretum – home to 14,000 trees – will play host to author Julia Donaldson and illustrator Axel Scheffler’s much-loved characters during the half-term holidays …

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Smiffys partners with Magic Light Pictures to launch Gruffalo, Highway Rat and Stick Man dress up

The dress up and costumes specialist, Smiffys has struck upon a magical new partnership with Magic Light Pictures to develop a range of dress up costumes based on the popular book series from Julia Donaldson and Axel Sheffler, spanning The Gruffalo, The Highway Rat, Stick Man, Zog, and Room on …

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The Gruffalo readies new Australian adventure with exclusive The Gruffalo Spotter 2 app launch

The Gruffalo is taking further strides down under thanks to a new deal that will see Queensland’s The Ginger Factory, Illawarra Fly and Wildlife Sydney Zoo in New South Wales, and Rippon Lea Estate in Victoria come on board as the brand’s exclusive The Gruffalo Trail partners. Under a new …

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China’s UYoung brings Magic Light Pictures’ The Gruffalo and more to its UKids app

China’s children’s and family entertainment media company, UYoung, has acquired six family favourite films from Magic Light Pictures to broadcast across its educational UKids app and SVOD service. The new deal will see Magic Light’s hit features The Gruffalo, The Gruffalo’s Child, Room on the Broom, Stick Man, The Highway …

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The Gruffalo takes a walk into new partnerships in Italy

Mondo TV, the third-party licensor for The Gruffalo in Italy, Spain, and Portugal, has detailed a new Italian licensee for the popular children’s publishing brand. Pon Pon Edizioni has been licensed to launch a range of products including activity and colouring packs and sets. The range is aimed at children …

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Wow! Stuff named master toy partner for Magic Light Pictures’ portfolio

Magic Light Pictures has tapped Wow! Stuff as its master toy partner for the company’s full catalogue of award-winning brands, including The Gruffalo, Room on the Broom, Zog, and The Snail and the Whale. The toy deal spans multiple territories, and products will be available across the UK, Ireland, Germany, …

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Magic Light Pictures secures another award win for animated adaptation Zog

Magic Light Pictures’ animated adaptation Zog has scooped the International Emmy in the Kids Awards Best Animation category at this year’s International Emmy Kids Awards. The most recent accolade follows Magic Light’s win in the same category at the International Emmy Kids Awards in 2018 with Revolting Rhymes, and marks …

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Magic Light, ViacomCBS, and Sky in production on new pre-school series Pip and Posy

The multiple Oscar-nominated Magic Light Pictures is to produce a new CG animated series called Pip and Posy, based on the Nosy Crow story book series from author Camilla Reid and illustrator, Axel Scheffler. The series will have the added weight of a first time co-production partnership between ViacomCBS and …

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Magic Light Pictures and Merlin Entertainments are bringing Zog to Warwick Castle

Magic Light Pictures has teamed up with Merlin Entertainments to bring a new 3D interactive Zog trail to Warwick Castle. Due to launch at the historic venue this Easter, the trail brings to life the world of Zog the lovable dragon – first created by Julia Donaldson and Axel Scheffler – …

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The Gruffalo taps sustainable play-sets and playground signage in latest raft of licensing partners

Magic Light Pictures has secured a raft of new licensees for its hit animated IP, The Gruffalo, as development of its licensing programme continues for 2020. Visage, MBI, Robert Fredrick, Playpress, and Snappyjack are the latest to join the Gruffalo family. Textile specialists Visage will produce Gruffalo craft printed fabrics, …

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