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Magic Light Pictures’ Christmas special Zog up for International Emmy

Magic Light Pictures’ Christmas special Zog has been nominated for an International Emmy in the Kids Awards Best Animation category. The nomination follows Magic Light’s win in the same category at the International Emmy Kids Awards in 2018 with Revolting Rhymes. Zog is a heart-warming and comedic adventure based on the popular book …

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Magic Light spies European growth for The Gruffalo with Mondo TV

Magic Light Pictures is looking to grow the European licensing activity for its hit IP, The Gruffalo, with the appointment of Mondo TV as its licensing agent across Italy, Spain and Portugal. The firm has spied potential for growth across the region, and the potential looked good. Written by Julia …

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Magic Light Pictures to launch The Gruffalo games compendium with UK inventor talent

Magic Light Pictures has turned to the expertise of the UK’s toy and game design community for the development and launch of a new compendium of family and children’s games based on the now iconic Gruffalo IP. Produced under license by Magic Light Pictures and put into production by Cartamundi, …

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Magic Light Pictures signs tasty new deal with Organix for The Gruffalo snacks

Magic Light Pictures and its popular property, The Gruffalo has teamed up with Organix for a new, no-junk biscuit created to be a healthier snack for toddlers. Launched today, the crunchy cocoa and vanilla flavoured snacks come in Gruffalo and Mouse shapes. The deal marks the first since Magic Light …

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Gruffalo toys, books and games showcased at immersive London pop-up this half-term

Toys, books and performances from MC Grammar are to take centre stage at a dedicated pop-up shop in London’s Covent Garden, celebrating all things Gruffalo this half-term week. The launch is part of Magic Light Pictures’ ongoing 20th anniversary celebrations of the iconic children’s literary character. Spread over two floors, …

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The Gruffalo AR experience heads Down Under in new nature trail campaign

The Gruffalo is taking a trip Down Under as Magic Light Pictures’ The Gruffalo Spotters Trail AR app prepares to come to life in Australia for the first time. In a deal brokered by Magic Light’s Australian licensing agency, Merchantwise Licensing, the Gruffalo AR experience will be landing at the …

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