Tag Archives: Manchester City

GTRACING inks gaming chair deal with Man City

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Football club Manchester City has teamed up with one of the leading brands of gaming chairs, GTRACING .

The partnership will see GTRACING become the Official Gaming Chair Partner of Manchester City’s esports operation and players.

Founded in 2011, GTRACING specialises in producing ergonomically designed gaming chairs that offer support and comfort to gamers all over the world, allowing them to reach their full playing potential.

Manchester City’s esports players and GTRACING will collaborate on various content and fan engagement activations throughout the partnership, in addition to the brand featuring across a number of Club digital assets. The parties will also release a line of co-branded gaming chairs.

Gavin Johnson, City Football Group’s Media Director, says: “We’re delighted to welcome GTRACING as a partner of Manchester City Football Club’s Esports team today. As a Club, we are dedicated to providing authentic esports experiences for our fans and I am pleased that GTRACING will be joining us on this journey as we continue to find new ways to engage with our fans within this space.”

“The integration of traditional sports and esports is the inevitable development of the times, and it is also the core growth project of GTRACING,” says GTRACING founder Aaron Wu. “We are very glad to be able to provide fans with a unique competitive experience through this innovative partnership with Manchester City. Gaming chairs are very important to the esports experience. GTRACING will be committed to focusing on optimising product innovation to fully meet user needs.”

 

Epic Games and IMG bring global football clubs to its hit gaming IP Fortnite

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Epic Games is celebrating global football this week by bringing more than 20 top clubs from around the world into its hit gaming IP, Fortnite, via a series of partnerships facilitated by IMG, Fortnite’s licensing representative.

Starting 23 January, players can choose from 10 different variants of new “Kickoff Set” Outfits to represent their favorite club in-game. Each Outfit can be swapped to any of the 23 football clubs participating, including teams from A-League, Bundesliga, Campeonato Brasileiro Série A, J1 League, La Liga, MLS, Premier League, Primeira Liga, Scottish Premiership and Serie A.

Fortnite players can visit the Creative Hub for an immersive football experience throughout the week, and join select clubs around the world in hosted Fortnite tournaments. Additionally, players will be able to earn or purchase two new football-themed emotes to show off their favorite moves.

“Football is consistently one of the top sports that our players tell us they want to see and experience in Fortnite,” said Nate Nanzer, head of global partnerships at Epic Games. “We’re excited to partner with IMG to bring the sport to Fortnite fans around the world as they face off in competitive tournaments, experience new creative modes of gameplay, and celebrate global football.”

Matthew Primack, SVP of licensing at IMG, added: “We’ve had a lot of fun working with our partners at Epic Games and football clubs from around the world to help bring this unique in-game experience to life.

“This is a truly international collaboration, tapping into clubs from almost every continent and offering fans the opportunity to express their passion for the beautiful game and their favourite team through the trailblazing world of Fortnite.”

The 23 participating football clubs are: AC Milan, A.S. Roma FC, Atlanta United FC, Borussia Mönchengladbach, Celtic FC, Cerezo Osaka, Esporte Clube Bahia, FC Schalke 04, Inter Milan, Juventus FC, Los Angeles FC, Manchester City FC, Melbourne FC, Rangers FC, Santos FC, Seattle Sounders FC, Sevilla FC, Sporting CP, Sydney FC, West Ham United FC, VfL Wolfsburg FC, Western Sydney Wanderers FC and Wolverhampton Wanderers FC.

WildBrain CPLG signs Middle East and North Africa deals for Arsenal, FC Barcelona, Juventus, Liverpool, and Man City

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 WildBrain CPLG has inked a wave of pan-regional deals in Middle East and North Africa on behalf of the European football clubs the agency represents in the market: Arsenal, FC Barcelona, Juventus, Liverpool FC, and Manchester City.

For Arsenal, FC Barcelona and Manchester City, WildBrain CPLG has secured a direct-to-retail licensing deal with the fashion retailer RIVA that will see a line of apparel and accessories hit stores across the region.

Meanwhile, Andy Enterprises is now on board for an apparel and accessories range across Arsenal and Liverpool FC; Trucare is launching bedding and homewares across FC Barcelona and Manchester City; and ESAL is creating footballs for FC Barcelona and Liverpool FC.

Further partners secured include Hollywood Magic for FC Barcelona and Manchester City apparel ranges, and Sun CE for back-to-school products across all five clubs.

Roberto Pallottini, licensing manager at WildBrain CPLG MENA, said: “Football continues to be the most popular sport across the Middle East and North Africa and is also a significant trend at retail.

“We are proud to welcome these partners to the local licensing programmes for these internationally renowned European football clubs and to create lifestyle-focused products for the brands in the region.”