Licensing.biz Licensing industry news – Apparel, Art & Design, Entertainment, Food & Drink, Publishing, Retail, Sports, Toys & Gifts
Licensing.biz chats to the man that was there from the beginning, LIMA UK's Kelvyn Gardner about the evolution of video games in licensing.
Read More »From pixels to products: How video gaming has become a stronghold in licensing
Mario karts into Google Maps
To celebrate Mario Day, Nintendo has brought their iconic plumber to the Google Maps app.
Read More »Super Mario Run launches on iOS
The release marks the iconic plumbers first appearance on a non-Nintendo branded device
Read More »The Pokémon Company and Nintendo launch Mario/Pikachu mash-up merch
The line will be available from Tokyo's Pokémon Center from October 25th.
Read More »Nintendo and Aardman team to bring Shaun the Sheep to Super Mario Maker
Players now have the ability to unlock a Shaun the Sheep costume for Mario once he completes a new Even Course titled Shaun’s Mossy Mole Mischief.
Read More »Official Mario Question Block Light hits Firebox
Plucked straight from the world of Super Mario.
Read More »Nintendo teams with fashion label Vans to bring retro characters to footwear lines
Mario joins the likes of Duck Hunt and the cast of Zelda in the line that includes the popular Sk8-Hi, Old Skool, Authentic and Slip-On.
Read More »Nintendo’s Super Mario to spring into Minecraft this summer
The Wii U version of the hit game franchise will welcome Nintendo's leading man with an array of themes and musical tracks taking from Super Mario 64, as well as a cast of characters.
Read More »Mario to play starring role in Nintendo’s Universal Studios theme park attractions
40bn Yen is being invested in the project that will see Mario take the starring role in a sizeable portion of the Japan park.
Read More »An Post unveils gaming icons stamp collection
Mario, Sonic, Pac Man and Space Invaders feature in new range.
Read More »