A few very eventful weeks after the grand unveiling of the latest collaboration, LEGO’s Super Mario licensed range is now available to pre-order, kicking off with the Adventures with Mario Starter Course. The new LEGO Super Mario product line features an interactive LEGO Mario figure that collects coins in real-life …
Read More »Nintendo helps LEGO reinvent its traditional building system with LEGO Super Mario
The LEGO Group and Nintendo have shed light on the teased partnership that got the rumour mills spinning at the start of this week with the reveal of a new building system that brings Super Mario into the physical LEGO world. Neither a video game nor a traditional LEGO brick-based …
Read More »From pixels to products: How video gaming has become a stronghold in licensing
Licensing.biz chats to the man that was there from the beginning, LIMA UK's Kelvyn Gardner about the evolution of video games in licensing.
Read More »Mario karts into Google Maps
To celebrate Mario Day, Nintendo has brought their iconic plumber to the Google Maps app.
Read More »Super Mario Run launches on iOS
The release marks the iconic plumbers first appearance on a non-Nintendo branded device
Read More »The Pokémon Company and Nintendo launch Mario/Pikachu mash-up merch
The line will be available from Tokyo's Pokémon Center from October 25th.
Read More »Nintendo and Aardman team to bring Shaun the Sheep to Super Mario Maker
Players now have the ability to unlock a Shaun the Sheep costume for Mario once he completes a new Even Course titled Shaun’s Mossy Mole Mischief.
Read More »Official Mario Question Block Light hits Firebox
Plucked straight from the world of Super Mario.
Read More »Nintendo teams with fashion label Vans to bring retro characters to footwear lines
Mario joins the likes of Duck Hunt and the cast of Zelda in the line that includes the popular Sk8-Hi, Old Skool, Authentic and Slip-On.
Read More »Nintendo’s Super Mario to spring into Minecraft this summer
The Wii U version of the hit game franchise will welcome Nintendo's leading man with an array of themes and musical tracks taking from Super Mario 64, as well as a cast of characters.
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