Tag Archives: marketing

Martin McLaughlin to lead The Point.1888’s new marketing agency Story.1888

The Point. 1888 has detailed the launch of a new marketing agency, Story.1888, a new business arm that will be headed up by specialists in the marketing and advertising sectors, alongside a line-up of licensing and retail veterans to deliver new services such from product branding and style guides to …

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Bits and Pixels revamps website to showcase company’s evolution into events and influencers

The video game and geek culture licensing and brand extension agency, Bits and Pixels has revamped its website to reflect the evolution of the company and its expanded business into event production and influencer recruitment. Founded in 2016, Bits and Pixels set out initially to provide a specialised brand extension …

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The Insights Family launches IP performance comparison tool called the IP Index

The Insights Family has lifted the lid on its latest tool development with the launch of a new platform that allows brands, partners, and retailers to compare the performance of their IP with thousands of others, across various types of media. Called the IP Index, the tool has been launched …

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Family fortunes | The Insights Family talks its ‘game changing’ Portal 4.0 and the ever growing business of family market intelligence

This week witnessed some pretty major new developments for the kids’, parents, and family market intelligence outfit, The Insights People, which not only revealed its re-branding to The Insights Family, but also welcomed its new chairman – in the form of Simon White – and unveiled its ‘game-changing’ new client …

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KidsKnowBest bolsters performance marketing division with three new hires

KidsKnowBest is bolstering its performance marketing division with a suite of new hires that will work to expand the agency’s paid media offering to deliver wider performance marketing campaigns. The creative agency – with its focus on the youth market – has welcomed a trio of new appointments in newly …

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Generation Media explores how brands are innovating in the experiential marketing space of today

With festivals and national sporting events cancelled at the hands of the coronavirus pandemic, there’s been a need to innovate new forms of experiential marketing. Generation Media’s director of entertainment, Greta Bisetto Donelan explores how the likes of TikTok and other social platforms have been put to use by the …

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Going viral after the virus: Fanbytes’ Timothy Armoo talks the new future of toy and brand marketing

Timothy Armoo is the CEO and founder of Fanbytes, a digital marketing business that has shot to success in the three short years it has been plying its trade as a leading light in Gen Z marketing and tapping into the global TikTok sensation early doors. At 24 years old, …

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Carte Blanche’s Me to You partners with Tesco for Mother’s Day £1,000 shopping spree competition

Carte Blanche Greetings’ award-winning Me to You brand has partnered with Tesco for the seventh year running to offer customers the chance to win a £1,000 shopping spree for Mother’s Day. The campaign will roll out across 400 of the supermarket giant’s stores, and will be hosted online, as well …

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