Sony Pictures Television Networks will bring the animated to UK screens thanks to a new partnership with Ink Global.
Several cinematic distribution companies have snapped up Season 3 of the hit show prior to TV broadcast release.
The deal will see the toy giant sponsor Masha and the Bear everyday on Cartoonito until September 16th this year.
Masha and the Bear, the Mojicons, Zafari and The Fixies will all be on show at this year's Licensing Expo.
Sambro will produce products based on the animated show, including stationery, bags and arts and crafts.
The duo will visit the Italian amusement park to celebrate its 45th birthday.
New collections include sunglasses, ice cream and mineral water.
700,000 fans enjoyed the eight never before seen episodes in cinemas, which led to a total box office takings of €4,340,000.
The move marks the first time that the popular house – featuring Bear’s favourite chair, games, books, tables and benches – has been on show outside of Russia.
Eight never before seen episodes will screen in cinemas across Italy this Christmas season.
Mondo and Eurasia ranges have been a hit.
New deals have been signed with Gabel and Nemesi.
The two will deliver a range of toys, plush, play-sets, puzzles, building blocks and more all inspired by the award winning children's show.
Europe-wide toy deal secured for Russian animation.