Tag Archives: masha and the bear

Animaccord inks major broadcast deal for Masha and the Bear with Italy’s kids’ channel Rai

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Animaccord has inked a new broadcast deal with the Italian public media company, Rai, for the fifth season of Masha and the Bear, produced in a new 4k UHD format.

The first episodes of the new season will air daily on Rai Yoyo and Rai Play starting from May 3rd this year, and occupying sme of the best slots on the channels.

“We’re excited with the technical innovations that have been implemented by Animaccord to produce and bring its new Season in 4K, making a breakthrough in preschool serial animation field,” said Annalisa Liberi, head of acquisitions at Rai Ragazzi.

“We’re happy to plunge kids to this Masha and the Bear’s fantasy world that is always close to their daily life & feelings as well as to amaze them with the new scripts and the undiminished energy of the character in exceptional premium quality.”

Alongside the launch of the core show’s new season, on February 27, 2021, Rai will also release Animaccord’s new educational musical project named Nursery Rhymes, where the world-wide famous character Masha leads babies and toddlers through a wonderful world of nursery rhymes, helping them to tap into their hidden talents and develop them. 

This year Animaccord marks the tenth year since the first media deal signed for Masha and the Bear Season one for Rai to premier the cartoon in Italy – the first country outside the home market where Masha and the Bear became a huge success.

Animaccord lands new Amazon Prime Video partnership for Masha and the Bear

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Animaccord has struck up a new deal with Amazon Prime Video to bring its flagship Masha and the Bear seasons one to three, as well as its spin-offs Masha’s Spooky Stories and Masha’s Tales to audiences across a number of territories.

In a multi-territory partnership, Prime Video has acquired the rights to seasons one and two in multiple languages to launch the show across Europe, including in Spain, Italy, and France.

An update to the deal will see Animaccord deliver Masha and the Bear seasons one to three – and its spin offs – with local dubbing to Germany, Austria, and Switzerland. The Masha’s Spooky Stories spin-off is available in Germany, Austria, and Switzerland, while the Masha’s Tales spin-off will be available in France, Italy, and Spain.

Masha and the Bear consumer products are widely represented on Amazon. The first official brand store was launched across the USA, UK, Germany, and India starting in 2018, selling Masha and the Bear themed t-shirts, hoodies, pop sockets and other items.

As of today, there are brand stores in eight countries: the UK, Germany, France, Italy, Spain, the USA, Mexico, and India.

Masha and the Bear become stars of a new branded zone at Turkey’s The Land of Legends theme park

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Masha and the Bear are now the stars of the series own branded destination area within Turkey’s popular theme park, The Land of Legends, featuring a variety of rides and entertainment activities for visitors. The move is the result of a new partnership between Animaccord and The Land of Legends and Rixos Hotels.

The Land of Legends in Antalya has been attracting guests since it opened in 2016, operating throughout the year, including the holiday seasons such as New Year Eve. In 2020 Rixos Group presented its first ever licensed themed land in theme park – Masha and the Bear Land of Laughter – inspired by the popular animated family series.

The brand zone covers the area of 8000 m2.

Hande Tezerdi, Rixos Group’s business development director, said: “Masha and the Bear is a very strong IP throughout Europe, and all over the world.

“It is among the top five brands in Turkey, for most watchable episodes and for consumer brands. We met with Animaccord and explained our vision about what The Land of Legends wanted to create as a themed zone.”

Masha and the Bear now holds the position as centrepiece of The Land of Legends’ Land of Laughter with its ride, A Joyful Journey. The ride is billed as a slow-moving boat ride through the four seasons of the year, with Masha and the Bear as walking mascots with whom park visitors can take photos.

Guests enter Masha’s house before boarding boats that take them in and out of a show building. Most of the scenes show Masha interacting with the seasonal weather conditions and also holidays like Halloween, Christmas and New Year’s. Over 75 cartoon-inspired figurines populate the attraction, both static and animated. 

An indoor play structure called Bear’s Funhouse and a splashpad play area provide other attractions within the land. A quick service restaurant features Russian cuisine while the train-themed Food Station restaurant provides indoor and outdoor sit-down options. Windows on one side of the train face the land while “windows” on the opposite side are actually screens that show animated scenes and characters from the TV series.

Smiffys lands Masha and the Bear costumes and tableware through Lisle Licensing deal

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The party and fancy dress specialist, Smiffys has been named the costume and tableware partner for the popular children’s animated IP, Masha and the Bear. The partnership arrives via a deal brokered by Lisle Licensing, the UK licensing agency for Masha and the Bear.

The popular animated series has become a firm favourite with children across the world, and now, thanks to Smiffys latest signing, will be able to delight in a range of officially licensed costumes, scheduled to launch at the start of 2021.

This will be followed by the roll-out of a range of Masha and the Bear tableware. Both will be made available across the UK and Europe.

Smiffys has long been recognised as a leading supplier of fancy-dress costumes, wigs, accessories and make up. The company, originally founded as R H Smith & Sons (Wigmakers) but now more commonly known as Smiffys, is a family-run company and has been in business since 1894.

The firm is proud to design all of its costumes and accessories “in-house” in the UK.

Masha and the Bear secures host of UK licensees as Season Four lands on Tiny Pop

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The international animation studio and name behind the popular kids’ show Masha and the Bear, has secured a host of new UK licensees to coincide with the arrival of season four of the animated series on Tiny Pop this month.

In a swathe of deals brokered by the UK licensing agency, Lisle Licensing Masha and the Bear is now moving into licensed backpacks, school bags and fashion bags with William Lamb Group, as well as branded costumes and accessories, tableware, paper decorations, party bags and balloons courtesy of Smiffys.

On top of this, a partnership with The Entertainer will see the UK toy retailer stock Masha and the Bear – Masha’s Songs branded caps in over 170 of its stores nationwide.

The local licensing activity all gets under way as the popular animated series lands on Tiny Pop with its season four debut this month. Called Masha’s Songs, the 13 episode season is dedicated to exploring different countries and their music, values, and culture. The season will see Masha travel the world with her friends.

Tiny Pop is supporting the Season Four launch with a series of marketing activities including a nationwide on-air and digital musical competition, asking viewers to go to the Tiny Pop Artpad and design a picture of the Masha Musical Band.

The competition will run for three weeks from November 9 to November 30 2020 and will raffle prizes from Animaccord’s retail and toy partners, Smyths and Simba Dickie Group. There will also be a separate schedule of Tiny Pop online and social competitions in conjunction with Masha and the Bear toy manufacturers Simba Dickie Group and Tactic. 

Egmont renews multi-territory deal with Animaccord for Mash and the Bear publishing in Europe

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The popular children’s publisher Egmont has renewed a multi-territory agreement with Animaccord to secure a Masha and the Bear publishing collection in selected territories across Europe.

The renewal comes some ten years after the partnership between the two was first established in order to launch Masha and the Bear publishing in Animaccord’s home market of Russia. It went on to expand into Europe, a deal with the publishing house that has now been extended further.

Egmont will continue developing a wide range of Masha and the Bear items including books and magazines with the distribution to such countries as Czech Republic, Poland, Turkey, Slovakia, Slovenia, and others. The publishing program will include and not be limited to colouring and activity books, board books, storybooks, lift the flap books, and music books.

Bastian Mai, global brand management director, Egmont Publishing, said: “Long term relationships with our licensors are part of Egmont’s strategy and therefore we are extremely happy about the great co-operation that we have with Animaccord on Masha and the Bear across books and magazine in so many countries for so many years. We are looking forward to continuing this partnership in the years to come.”

 

Masha and the Bear to make debut on China Central Television

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Masha and the Bear is to make its debut on the Chinese broadcasting network, China Central Television, thanks to a new deal secured by the multination media and licensing firm, Animaccord.

From today (March 12) seasons one and two of the animated show will be released on the CCTV’s own children’s channel, CCTV14. The TV premiere in China follows the series’ earlier launch this year on one of the country’s most popular video streaming platforms, Xigua Video.

Animaccord is an International Licensing Company and studio, which specialises in worldwide distribution of content, consumer products rights and brand management. It has become globally recognised for its worldwide hit animated family property, Masha and the Bear.

The series itself has been included in the top five favourite kids’ brands in Europe and Latin America, and the first Russian animation project to have hit 10 million views on YouTube.

In 2019, the episode Recipe for Disaster was included in the Guinness World Records as the most watched cartoon on YouTube.

Ladybird and Phidal Publishing join European-wide licensee roster for Masha and the Bear

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British publishing house, Ladybird has joined Phidal Publishing as book partners for the hit animated series, Masha and the Bear, with plans to release new titles later this year.

The pair make up just part of a Europe-wide slate of licensing partners to join the Animaccord portfolio of licensees for its hit series Masha and the Bear, now spanning clothing, storage boxes, food supplements, and more.

It’s in Italy that the textile brand Halantex will launch a full range of home textile products such as duvet/sheets sets, comforter, towels, ponchos, bathrobes, 3D shaped cushions, printed cushions, blankets and curtains. The licensed textile line will be distributed across mass markets, toy stores and online in the country.

Meanwhile, Easy Shoes, the Italian shoe manufacturer, will release its first licensed footwear collection with Masha and the Bear in the second half of 2020. The range will include sports shoes, casual shoes, boots, rain boots, slippers, flip flops, sandals and more.

For the UK, Phidal Publishing will launch new kids-focused consumer products. At the end of 2019, Animaccord and Phidal closed a deal for the production of Masha and the Bear books in English, including a novelty format book and a magnetic drawing book with Masha and the Bear. It is already available online, in airport shops, at Costco and some other grocery stores.

This is supplemented by a deal with the British publishing company, Ladybird who has developed a Reader and Activity Book to assist with learning the English language that will be available this winter.

The production campaign will cover some important trade markets around the world.

On top of this, this winter will see Turkey’s Egemen Group launch its Masha and the Bear cardboard storage boxes. The first products will be distributed in A101, the biggest retail chain by number of stores in the country.

Still working its way across the categories and across the EMEA, Animaccord has signed a new deal with Sardas Cosmetics in Turkey via Lisans A.S for a wide range of products, including shower gel, shampoo, fragrance, body mists, and lip balm.

Kampotu, the largest vitamin supply manufacturer in Turkey, has joined the widening pool of Masha and the Bear licensees to develop a range of Voonka products including vitamins, minerals, food supplements and fish oil in May 2020. 

HH Poland, a leader in the interactive toy market in Poland, confirmed a deal with Animaccord for a licensed collection that will include interactive toys (remote control, mobile phone toy), wooden toys (jigsaw puzzles, blocks, chalk magnetic board), outdoor toys (as bowling) and stationery as stamps, modelling clay, crayons, markers and more.

The range will be available in discount channels, wholesalers, e-commerce and traditional retail stores in Q2, 2020.

Finally, for the Polish market his winter, Consalnet will offer Masha and The Bear wallpapers, wall stickers, pictures for purchase in Eastern Europe. The new collection will be available in catalogues, discount channels, wholesalers, e-commerce, modern traditional retail stores.