Under the deal, fan favourite winners and contestants from the current and past seasons are slated to host events in cities across the country including New York, Los Angeles and Detroit.
The series continues to grow its licensing programme and has existing licensing partners in cookware, publishing, toy and experiential events.
Endemol Shine's new partnership will aim to build brand awareness in the local market through merchandise and promotional efforts.
Inspired by the popular BBC TV programme, Sambro will be creating a new range reflecting the competitive aspect of the show as well as the aspirational.
This immersive experience will roll out across the fleet in summer 2017.
European-wide range to be distributed into multiple territories including UK & Ireland, France, Greece, Czech Republic and Holland
Fans of the show will have the chance to eat dinner with their favourite Masterchef winners as part of an exclusive new partnership.
Kirstie Allsopp, BBC GoodFood and Gardener's World bolster firm's portfolio.
Former Hit and Chorion exec, Lori Heiss to initially focus on MasterChef as she takes on global brand manager role.