Endemol Shine North America has secured a new slate of partnerships for the hit culinary competition series, MasterChef and MasterChef Junior, taking the brand into interactive toys, board games, cookware, and live experiences. Kicking off the new slate of licensing partners, Abacus Brands, a leader in educational virtual reality toys, will …
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The appetite for the Masterchef Junior brand is growing over in the US, where Clarkson Potter – a division of Penguin Random House – has just signed up as the brand’s publishing partner. The new deal coincides with the current season of Masterchef Junior, airing on Fox in the States. …
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The move follows the already successful partnership enjoyed by the pair that saw the recent introduction of the MasterChef at Sea programme for adults, that now runs across a number of MSC Cruises trips across Europe, South America and the Gulf.
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The series continues to grow its licensing programme and has existing licensing partners in cookware, publishing, toy and experiential events.
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