Tag Archives: masterchef

Banijay unveils slate for Licensing Expo

Banijay Brands, in collaboration with Endemol Shine North America, will be attending Licensing Expo on 24-26 May in Las Vegas, showcasing its diverse portfolio of IP, including the worldwide smash-hit cookery show MasterChef; the multi-award-winning cult drama Peaky Blinders; the Netflix hit anthology series Black Mirror; internationally-loved digital animation Simon’s …

Read More »

Banijay Brands whips up new deals for MasterChef

Banijay Brands has announced further growth of its hugely successful brand licensing programme for MasterChef, the world’s most successful cookery television format. The company is building on its existing partnership with leading European housewares company Arovo, plus rolling out new deals across cookware and games. Arovo’s MasterChef collection includes a …

Read More »

MasterChef serves up tea-licious partnership with Akbar Brothers

Banijay Brands has partnered with one of the world’s largest tea producers to inspire a collection of tea blends designed to win over any MasterChef judge. The partnership will see Sri Lanka’s Akbar Brothers create a unique collection of teas that aim to capture the sense of flair, creativity and …

Read More »

Creative Concepts introduces MasterChef-inspired cookware collection

In partnership with Endemol Shine North America, producers of the hit competition series MASTERCHEF, global retail product manufacturer and distributor Creative Concepts has announced the introduction of MASTERCHEF branded Cookware Sets: The CHAMPIONS’ Collection. “We were inspired to bring the full MASTERCHEF experience, which celebrates the passion and creativity of …

Read More »

Endemol Shine Brasil teams with Vibra Digital for MasterChef Brasil online store

Endemol Shine Brasil, part of Banijay, and Vibra, a hub of technological solutions based on content consumption data and responsible for the digital strategy of the channels Bandeirantes Group, are launching an official store for the sale of MasterChef Brasil licensed products on the NaPrateleira platform. MasterChef Brasil, which debuted in …

Read More »

Developer Tilting Point creates new cooking competition game based on Banijay’s hit show MasterChef

Developer Tilting Point has created a new fast-paced cooking competition game based on Banijay’s hit show MasterChef. MasterChef: Let’s Cook! is available exclusively on Apple Arcade, Apple’s game subscription service that offers access to a growing collection of over 200 games, featuring new releases, award winners, and favourites from the App Store, …

Read More »

Banijay Brands cooks up MasterChef condiments with Baxters

Banijay Brands has cooked up a tasty new partnership with the food manufacturer, Baxters to develop a range of branded marinades, dressings, and table sauces for the popular cooking IP, MasterChef. The new deal – covering the UK and Eire, the Nordics, Benelux, Germany, Czech Republic, and the Middle East …

Read More »

MasterChef and MasterChef Junior cook up new toys, games, cookware and experiential deals in the US

Endemol Shine North America has secured a new slate of partnerships for the hit culinary competition series, MasterChef and MasterChef Junior, taking the brand into interactive toys, board games, cookware, and live experiences. Kicking off the new slate of licensing partners, Abacus Brands, a leader in educational virtual reality toys, will …

Read More »

Endemol Shine taps Sagoo for Simon’s Cat. MasterChef, and Peaky Blinders in France

The independent licensing agency, Sagoo has struck up a partnership with Endemol Shine Group to represent the popular Simon’s Cat, MasterChef, and Peaky Blinders brands across select categories in France. The brands join Sagoo’s impressive portfolio, which includes Rilakkuma, Care Bears, Miffy, Emily the Strange and a number of music …

Read More »

Banijay appoints new chief commercial officer to oversee its major licensing push

Banijay has appointed a new chief commercial officer in the form of Owain Walbyoff to be based in the firm’s London unit in a newly devised role that will span licensing, merchandising, gaming, gambling, and music. Walbyoff will take up the position as of September 1st this year. Walbyoff has …

Read More »