Tag Archives: mattel

Mattel launches Barbie Loves the Ocean, its first range made from recycled plastic

Mattel has taken its latest step forwards in its mission for better sustainability across its product portfolio, with the launch of Barbie Loves the Ocean, its first fashion doll line to be made from recycled plastic. The launch is in line with the toymaker’s goal to achieve 100 per cent …

Read More »

Barbie on a mission to grow licensing portfolio in Japan with fashion name ITOCHU

Mattel is looking to expand the global licensing programme for its iconic fashion doll brand, Barbie, having entered into a multi-year agreement with ITOCHU for the Japanese market. ITOCHU is a recognised leader in the region’s fashion sector with a portfolio that currently boasts over 100 well-known fashion brands, including …

Read More »

Space Jam: A New Legacy unveils gigantic licensing plans and ‘largest Looney Tunes merch line-up in decades’

Hasbro, Mattel, and Upper Deck have joined am all-star line up of licensing partners for Warner Bros. upcoming theatrical release of Space Jam: A New Legacy, with plans for toys, collectables, and games to roll out all year long. The global toy and entertainment companies join master toy partner Moose …

Read More »

Green age waste ban | The Insights Family explores sustainability in the kids’ market

This article appears in the Spring/Summer edition of ToyNews With greater purchasing power comes greater social responsibility… or words to that effect. Undeniable though, is the increasing demand and interest in sustainability and eco-consciousness among target audiences. Here, The Insights Family’s founder, Nick Richardson explores the issue Figures from the latest Kids …

Read More »

Mattel named global toy partner for new CG animated series Karma’s World

Mattel has joined forces with 9 Story Media Group and Karma’s World Entertainment for a multi-year global licensing deal for the new CG animated series created by Chris ‘Ludacris’ Bridges, called Karma’s World. The series is set to premiere on Netflix later this year, while Mattel will be rolling out …

Read More »

Record quarter for Mattel as CEO Ynon Kreiz cites “exceptional results reflective of firm’s turnaround”

Mattel has seen first quarter net sales up by 47 per cent year on year in what the toy maker’s chairman and CEO, Ynon Kreiz has called ‘another record quarter for the company’ with “exceptional results” reflective of the firm’s turnaround. This marks Mattel’s third consecutive quarter of growing market …

Read More »

Mattel’s classic Rock ‘Em Sock’ Em Robots game heads to big screen with Universal and Vin Diesel

The classic battling robot tabletop game, Rock ‘Em Sock ‘Em Robots is heading to the screen as plans to develop a live-action motion picture starring Vin Diesel get underway. The project is the combined efforts of Mattel Films and Universal Pictures, who are working with Vin Diesel’s own production company, …

Read More »

Mattel partners with fashion company Zara to launch Barbie clothing collection

Mattel’s iconic fashion doll brand, Barbie has launched a new clothing collection with the international fashion company, Zara in a deal that marks the first time the two brands gave come together on a bespoke collaboration. The consumer products partnership will roll out globally online and in-store and includes an …

Read More »

Mattel taps Audi, Porsche, Land Rover, and Mercedes for Matchbox toy cars relaunch

Mattel is launching an all-new range of Matchbox vehicles that will pay homage to the most iconic car manufacturers in Europe including Land Rover, Audi, Mercedes, and Porsche. The new range from Matchbox will celebrate names from across the UK, Germany, France, Italy, and Russia, featuring 100 per cent licensed …

Read More »

Mattel reveals new Barbie partnership with Radio One broadcaster Clara Amfo

Mattel has unveiled a new one-of-a-kind Barbie doll in the likeness of the popular broadcaster, Clara Amfo as part of the toy maker’s ongoing UK Barbie Role Model campaign. Best known for hosting her Radio One show, Amfo has interviewed some of the world’s most prolific artists, from Jay-Z to …

Read More »