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Mattel Films to develop Barney movie that will ‘subvert and surprise audiences’

Mattel’s iconic purple dinosaur, Barney, is making a big screen comeback with a new, live-action motion picture in the works courtesy of Mattel Films. The new title will be developed in partnership with the Academy Award nominated Daniel Kaluuya and his 59% banner, and Valparaiso Pictures. “Working with Daniel Kaluuya …

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Mattel and Walmart trial new virtual toy store where users ‘choose their own adventure’

Mattel has partnered with KidHQ to ‘lease floors’ in a new virtual store that allows users to browse toys and merchandise in videos with various choose their own adventure formats. Both Mattel and Walmart are trialling the interactive video concept to market and sell toys ranging from Barbie to the …

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Mattel to open six-week Barbie Store Fashion pop-up at Liverpool One

Mattel is gearing up for the opening of a six week Barbie Store Fashion Pop-Up in Liverpool One this weekend, debuting limited edition clothing and accessories for kids and adults. A range of Barbie dolls will also be available at the pop up, including Barbie Fashionistas, Barbie Career Dolls, and …

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Mattel strikes up flurry of high end fashion deals for Barbie’s 60th anniversary

Mattel has just signed an extensive raft of partnerships across the fashion and creative community, celebrating the 60th anniversary of its iconic fashion doll brand, Barbie. The roll call of deals is topped by Sergio Tacchini, the international label that has been dressing the top tennis players for over 50 …

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Mattel readies for Thomas & Friends’ 75th with new partner line-up

Mattel has secured a raft of new partnership deals spanning toys, publishing, and retail as the team charges full steam ahead to celebrate Thomas & Friends’ 75th anniversary next year. Created by the Reverend. W. Awdry for his son in 1945, publishing remains a strong part of the Thomas brand …

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Barbie lands partnership with Virgin Atlantic to encourage girls into careers in Aviation

Mattel and Barbie UK have teamed up with the talents at Virgin Atlantic to showcase to and encourage girls into the variety of careers within STEM and aviation through the launch of three one-of-a-kind dolls: pilot, engineer and cabin crew. Current statistics from the Women’s Engineering Society indicate that only …

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Barbie to be honoured with Brand Icon Award at 60th Clio Awards ceremony

The iconic fashion doll Barbie is to be honoured with a Brand Icon Award at the 60th annual Clio Awards ceremony, an international awards event that celebrates the creative businesses. Hosted by Andy Cohen, the event will see Mattel’s global head of dolls, Lisa McKnight accept the honour on behalf …

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Mattel’s Hot Wheels Infinite Loop mobile game will draw older fans back to the brand

Mattel’s digital arm is looking to tap into the collectors market with the launch of its first over 16s mobile title, Hot Wheels Infinite Loop, a game that – hopes the firm – will draw nostalgic fans back to the physical toy range. Mattel Creative has spent the past 18 …

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By the power of Mattel and Hollywood’s Kevin Smith, He-Man is getting a new anime series on Netflix

Kevin Smith is teaming up with Mattel to produce a new He-Man anime series for the streaming platform, Netflix. The move follows a recent resurgence for the Mattel brand He-Man and the Masters of the Universe the past few years, having been brought back into public attention via Netflix’s popular …

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Mattel and Disney launch Star Wars: A New Hope inspired Barbie collection

Mattel has teamed up with Disney and Lucasfilm’s iconic sci-fi franchise Star Wars to release a new Barbie collection that pays homage to Star Wars: A New Hope. The collection is inspired by the film’s original concept art and re-imagines its cast of characters as Barbie dolls, with the only-to-be-expected …

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