Tag Archives: mattel

New Hot Wheels Munchy Play plate set to take mealtimes up a gear

Munchy Play is today launching the Hot Wheels Car Plate – the first of its kind to feature a built-in racetrack. Kids can race their cars around the signature orange Hot Wheels track, dodging obstacles along the way, before taking a pit stop to ‘refuel’. The plate features a 4cm …

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Immersive touring attraction to bring The World of Barbie to life

Kilburn Live, a specialist in branded live entertainment, has revealed a partnership with Mattel, Inc. for a new upcoming immersive attraction: World Of Barbie. Created in partnership with the leading global toy company, Kilburn Live’s interactive exhibition will allow fans the unique opportunity to step directly into Barbie’s inspiring world, where …

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Hot Wheels is latest Mattel IP heading for the big screen

Mattel and Warner Bros. Pictures have announced that J.J. Abrams’ Bad Robot will produce Hot Wheels, a live-action motion picture featuring the iconic toy racing car. “As the global leader in car culture, Hot Wheels has been igniting the challenger spirit in auto enthusiasts for generations,” says Robbie Brenner, Executive Producer, …

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Kokomo teams with Barbie for Primark beauty collection

Award-winning licensed toiletry specialist Kokomo has debuted a collaboration with the iconic Barbie brand across a new Health & Beauty range. The brands have collaborated on a dynamic, inclusive, and inspiring collection for consumers, that celebrate diverse dolls, iconic Barbie logos and graphics, and encompass the Kokomo brand missions; ‘Be …

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Thomas & Friends autism-friendly clothing to launch on Character.com

The Thomas & Friends brand team in the UK are working with the National Autistic Society and Character.com to develop an autism-friendly range of clothing featuring Thomas & Friends. Some autistic children are highly sensitive to the feel and colour of certain materials, to the extent that some clothing is …

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Barbie x 7th Heaven encourages consumers to Be Good to Yourself

UK-based face mask specialist 7th Heaven has teamed up with iconic brand Barbie for the Be Good to Yourself collection, consisting of three vegan, cruelty-free face masks to encourage self-care. The collection launches this month with prices ranging from £2.49 and is suitable for ages 8+. The collection comprises: ‘Strong Girls …

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Fender and Mattel collaborate for one-of-a-kind Hot Wheels collection

Fender Musical Instruments Corporation’s Fender Custom Shop has announced the launch of a special collaboration with Mattel and Hot Wheels. Created by the Shop’s team of 11 master builders and five apprentice builders, the Fender Custom Shop Hot Wheels collection consists of 16 one-of-a-kind, bespoke designs inspired by the die-cast …

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Mattel and Disney announce multi-year global licensing agreement for Disney Princess and Frozen franchises

Mattel has announced a multi-year global licensing agreement for the Disney Princess and Frozen franchises. Mattel will have the global licensing rights to develop lines of toys for Disney Consumer Products, Games and Publishing, including fashion dolls, small dolls, and figures. The collection is expected to launch at retailers around …

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Barbie links with Balmain for fashion collection and NFTs

Mattel has announced a collaboration between its Barbie brand and French luxury fashion label, Balmain. Developed as a celebration of both Barbie and Balmain’s combined impact on fashion and greater culture, the two brands are launching a new global ready-to-wear fashion and accessories collection.  The venture also marks the first …

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Pokémon’s 25th birthday celebrations continue with Selfridges toy-space takeovers

The Pokémon Company International has taken over part of Selfridges’ toy space in three UK stores. The pop-up activation, which launched on December 13 and will run until the end of January, forms part of the final celebrations of the yearlong celebration of the brand’s 25th anniversary. Special branded areas …

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