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Mattel and Disney launch Star Wars: A New Hope inspired Barbie collection

Mattel has teamed up with Disney and Lucasfilm’s iconic sci-fi franchise Star Wars to release a new Barbie collection that pays homage to Star Wars: A New Hope. The collection is inspired by the film’s original concept art and re-imagines its cast of characters as Barbie dolls, with the only-to-be-expected …

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SDCC: Mattel unveils full She-Ra and the Princesses of Power doll line-up

Mattel has revealed its full line-up of She-Ra and the Princesses of Power dolls at this year’s San Diego Comic Con, based on the popular DreamWorks Animation series on Netflix. The line was unveiled via social media and to fans attending Wednesday night’s SDCC Preview Night. The comic convention has …

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Build your own Game of Thrones ending with HBO and Mega Brands’ official construction toys

The record-breaking HBO series, Game of Thrones has made its latest play for the toy aisles, through a strategic alliance with the construction toy specialist, Mega Brands. The two houses will now look to conquer the construction toy market with its official Game of Thrones Mega Construx range. Through this …

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Mattel partners with Epic Rights for David Bowie Barbie

Following the recent launch of its first space oddity Barbie in the shape of the European Space Agency’s woman astronaut, Samantha Cristoforetti, Mattel is seemingly continuing with the out-of-this-world theme, this time in homage to our own Moonage Daydream, David Bowie. Detailing the launch this week, Mattel is paying tribute …

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Mattel celebrates Thomas & Friends: Digs & Discoveries with Thomas Land special screening

An exclusive Thomas and Friends screening took place at Drayton Manor, the home of Thomas Land, this weekend, as Mattel pulled out the stops to celebrate the new Thomas and Friends: Digs and Discoveries specials this season. Channel 5 Milkshake presenters Kemi Majeks and Derek Moran hosted the event on …

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Mattel and DHX Media give nod to Polly Pocket season two

DHX Media and Mattel have greenlit a 26-episode second season ofPolly Pocket, the popular animated series based on Mattel’s original micro-scale doll brand. On top of this, Universal Kids, part of NBCUniversal’s Entertainment and Lifestyle Group, has pocketed both seasons, and will begin airing season one in the US this …

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Mattel extends Warner Bros. partnership for the DC Universe franchise

Mattel has extended its global licensing agreement with Warner Bros. Consumer Products to continue to be the toy licensee for DC in the girls, pre-school, vehicles, games and novelty toy categories. The agreement will support and grow existing DC Universe franchises, as well as new content for DC Super Hero …

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Mattel, app games and digital IP: “We’ll always be a toy business first”

Mattel’s head of digital Andrew Chan sees a big future in apps and gaming for the global toymaker and its brand portfolio, despite the firm’s unwavering position in the toy industry. Here he talks to Robert Hutchins about Thomas & Friends, app games and this new digital arm’s global ambition …

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Mattel names industry veteran Jamie Cygielman its SVP of American Girl

Mattel has appointed a new senior vice president and general manager of its American Girl brand in the form of the industry marketing veteran, Jamie Cygielman. The former chief marketing officer of Iconix Brand Group will come on board to lead the award-winning American Girl brand across its global consumer …

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