Tag Archives: mattel

Children’s entertainment licenses praised by Toy Retailers Association among its Toy of the Year Award winners

Children’s entertainment licenses PAW Patrol, Super Mario, Harry Potter, and Star Wars have been among those praised by the Toy Retailers Association for the role they have played in helping the toy industry through a troubled 2020. In this year’s Toy of the Year awards, reflective of the change of …

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Pokémon celebrates 25 years with toy collabs, new content, and a music programme led by Katy Perry

The Pokémon Company International is celebrating its milestone 25th anniversary with a wide-ranging raft of new partnerships, product roll-outs, and activations that includes special anniversary merchandise from licensees such as Jazwares, Mattel, Funko, and The Wand Company. New product from its portfolio of global partners will coincide with landmark partnerships …

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Egmont Magazines rounds-off Thomas and Friends 75th anniversary year with special collector’s edition

Egmont Magazines is celebrating the 75th anniversary of the Thomas & Friends brand with the release of a limited edition gift pack of its popular, officially licensed magazine. In issue number 791 of Thomas & Friends, the titular hero takes a special trip to the capital, while the issue itself …

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Fisher-Price partners with PGS Entertainment to launch Gus – The Itsy Bitsy Knight toy line

Mattel has entered into a multi-year global licensing agreement with PGS Entertainment to launch a full line of Fisher-Price toys based on the upcoming animated pre-school series, Gus – The Itsy Bitsy Knight. Under the agreement, Mattel and its Fisher-Price brand will develop new figures, play-sets, plush, vehicles and more. …

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Mattel and Sanrio to launch new doll range across Amazon and Smyths Toys in the UK

Global toy maker Mattel and the lifestyle brand Sanrio are kicking off their new partnership with the launch of a new toy and accessory collection featuring Hello Kitty, My Melody, and Badtz Maru across Amazon and Smyths Toys in the UK from January 2021. The never-before-seen collection will tap into …

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Mattel’s Hot Wheels races onto Roblox with the launch of Hot Wheels Open World

Mattel’s popular Hot Wheels brand is racing onto Roblox thanks to the launch of Hot Wheels Open World, a racing experience that allows players to race, collect, and earn over 80 different cars at launch. The game is the result of a partnership between Mattel and Roblox and has been …

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Mattel Television is developing a game show around its popular family game UNO

Mattel’s world popular card game UNO has landed a new television deal, as the global toy maker detailed this week its plans to develop a new game show around the family gaming brand. Described as a ‘larger than life televised competition,’ the UNO Game Show will feature four teams who …

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Surge Licensing among team behind Kickstarter campaign to bring Boglins back

Surge Licensing – the licensing representative for IP such as Feisty Pets and Ninja Town – is among a new collaboration of toy licensing and development specialists on a mission to bring the ’80s toy phenomenon Boglins back and into the aisles of the 21st century. In partnership with TriAction …

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Mattel and Sanrio fashion partnership for Barbie and Hello Kitty

Mattel has partnered with Sanrio to fashion a new partnership between the iconic dolls brand Barbie and the globally revered Hello Kitty, marking the first time the two have come together in the consumer products space. The collaboration will see the development of a colourful and contemporary product line aimed …

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The Entertainer partners with Mattel to bring a virtual Christmas grotto experience to children this year

The family-owned high street toy retailer, The Entertainer, has teamed up with Mattel to create a virtual grotto experience for children missing out this Christmas due to the coronavirus pandemic. With government restrictions, lockdowns, and social distancing measures taking experiences and events off the table this year, the pair are …

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