Home / Tag Archives: mattel

Tag Archives: mattel

Mattel has the power in new Masters of the Universe toy line reveal featuring UNO, Fisher-Price and Mega Construx

Mattel has unveiled a new generation-spanning collection of toys, action figures, tabletop games and even a themed version of its popular card game UNO all based on the Masters of the Universe franchise, proving that the global toymaker really does ‘have the power.’ Revealed at this year’s virtual edition of …

Read More »

Intellivision lines up Mattel and Sesame Workshop partnerships for its gaming system reboot Amico

Intellivision Entertainment, the video game industry pioneer and team behind the upcoming Intellivision Amico launch, has detailed significant additions to its game portfolio, as well as new licensing partnerships with the likes of Mattel and Sesame Workshop. The latest partnerships were revealed in a virtual press event hosted by Tommy …

Read More »

Thomas & Friends celebrates International Friendship Day with interactive mosaic image

Thomas & Friends unveiled a new digital artwork by renowned artist Nathan Wyburn to celebrate this year’s International Friendship Day on July 30th. The interactive mosaic image is made up of 400 pictures made by children from around the UK of themselves with their friends which they drew on their …

Read More »

Barbie unveils 2020 Campaign Team set to encourage girls into public leadership roles

Mattel is pursuing its goal of exposing girls to future-shaping role models, this time with the announcement of its Barbie 2020 Campaign Team range, a new career set that focuses on characters in public leadership roles. The new career set includes four diverse dolls with roles that make a winning …

Read More »

Discovery Inc launches its Shark Week 2020 consumer products programme

Discovery Inc has revealed its list of merchandising partner’s for its long-running summer event, Discovery Channel’s Shark Week 2020. The week-long programming event will air on Sunday, August 9th and run until Sunday, August 16th. This year’s consumer products programme includes new and returning partners across apparel, accessories, toys, and …

Read More »

Barbie launches health and beauty partnership with GlamGlow

The health and beauty specialist, GlamGlow has teamed up with Mattel to unveil a new, limited edition with the fashion doll icon, Barbie, and the toy brand’s own GlamGlow beauty collection. The new collection has been developed to celebrate self-confidence through self-care skin health, and features Barbie themed spins on …

Read More »

Mattel launches a free online resource for parents and children, Mattel Playroom

Mattel has detailed the launch of the Mattel Playroom, a new, free online resource that features activities and content from across the company’s portfolio of brands, designed to encourage kids to keep playing while handling school closures, social distancing and self isolation measures. American Girl, Barbie, Fisher-Price, Hot Wheels, and …

Read More »

Mattel takes up arms against COVID-19 as it focuses production on face masks and PPE

Mattel has become the latest toy company to join in the fight agains the deepening COVID-19 pandemic, dedicating a slice if its production line to face masks in order to meet the urgent demand for medical supplies in the US. In a post across social media, Mattel’s president and COO, …

Read More »

Mattel teams with Scopely to launch Scrabble Go mobile game

Mattel has teamed with the mobile games company Scopely to launch the new mobile word game, Scrabble Go to the global stage, allowing players from across the world to engage in the classic Scrabble experience. Billed as a highly social game, Scrabble Go allows players to invite and connect with …

Read More »

Olympic Gold Medallist Dina Asher-Smith named Mattel’s latest Barbie Shero

Mattel has revealed Olympic Gold Medallist and the fastest British woman in history, Dina Asher-Smith, as its latest Barbie Shero with the grand unveiling of a new one-of-a-kind doll created in her likeness. The initiative has been devised to celebrate the World Champion and four times European Champion – and …

Read More »
WordPress Image Lightbox