Tag Archives: mattel

Thomas & Friends: All Engines Go pulls into Channel5’s Milkshake this November

Thomas & Friends: All Engines Go – a new, vibrantly refreshed, 2D animated series following the iconic Thomas the Tank Engine – is pulling into Channel 5’s Milkshake on Monday, November 8th this year. Produced by Mattel Television in partnership with Corus Entertainment’s Nelvana Studio, the new series is a …

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Mattel debuts new He-Man and The Masters of the Universe toys as first Netflix trailer lands

Mattel has lifted the lid on a new collection of toys and action figures inspired by the new animated Netflix series, He-Man and the Masters of the Universe, a CGI reinvention of the cult classic series that has been developed for a new generation of fans. Detailed in a post …

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Mattel welcomes Oxford Vaccine professor Dame Sarah Gilbert to its Barbie Role Model line-up

Vaccinologist and a member of the team behind the development of the Oxford vaccine, Professor Dame Sarah Gilbert has been welcomed into the ranks of Barbie Role Model by Mattel, who has honoured the scientist with the production of a Barbie in her own likeness. Professor Gilbert is the Saϊd …

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Oxford is ‘twinned’ with Island of Sodor from Thomas & Friends as it’s named UK’s Friendliest City

Oxford is to be ‘twinned’ with the Island of Sodor – the home of Thomas the Tank Engine – having been recognised as the UK’s friendliest city when it topped the newly created Thomas & Friends Friendship Index earlier this month. Launched to mark International Friendship Day today (July 30th), …

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Barbie, Jurassic World, and Masters of the Universe help drive Mattel Q2 2021 sales to $1.03bn

The global toy maker, Mattel has seen its Q2 2021 net sales increase 40 per cent on last year, with particular success across EMEA where the firm’s growth has exceeded the industry by 11 percentage points. Mattel bosses have billed it ‘another exceptional quarter’ having witnessed ‘outstanding consumer demand for …

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Mattel’s Richard Dickson and Roz Nowicki to deliver keynote at Licensing Expo Virtual

Mattel’s president and COO, Richard Dickson and the firm’s head of global consumer products and franchise marketing, Roz Nowicki will be taking to the stage at the upcoming Licensing Expo Virtual next month, when the pair deliver the online conference’s Day Three Keynote address. In a fireside chat titled Mattel …

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Mattel and Playmobil ready new ranges as Universal launches Spirit Untamed across EMEA

Universal Brand Development has launched a cross-category consumer products programme centered on the latest chapter in the DreamWorks Animation Spirit franchise, as the new animated feature film, Spirit Untamed rolls out across EMEA this summer. Having premiered in Central London last weekend at an event attended by celebrities and their …

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Mattel and MGM partner to develop live action Polly Pocket movie

Mattel has unveiled plans to develop its popular micro doll brand, Polly Pocket into a live-action motion picture, partnering with Metro Goldwyn Mayer (MGM) on the family comedy. The pair has brought Lena Dunham’s production company Good Thing Going in on the project. Lily Collins (Emily in Paris) will take …

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Opinion | Channel hopping: Netflix becomes latest global brand to adopt direct to consumer

With Netflix becoming the latest global brand to adopt a direct to consumer model for its portfolio of licensed merchandise, consumer products, and original series brand extensions, industry insights and intelligence expert and seasoned market analyst, Utku Tansel takes a look at the ever-strengthening trend of tapping into the consumer directly Netflix’s …

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Tutu du Monde brings Mattel’s Barbie to the world if high end fashion for children

Mattel’s iconic fashion doll brand, Barbie is making its latest statement in the world of high end fashion for children via a partnership with Tutu du Monde and the global launch of a range of tutu dresses, day wear, and accessories for 2022. The new collection will draw inspiration from …

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