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Mattel celebrates Tokyo 2020 with the launch of the first Olympic Games toy line

Mattel is celebrating Tokyo 2020 with the launch of the first Olympic Games toy collection, featuring a variety of products from across its Barbie, Hot Wheels, and UNO brands. In an exclusive licensing agreement with the International Olympic Committee, Mattel will launch a range of products and toys each reflecting …

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Mark Hamill, Lena Headey lead voice cast for Mattel’s Masters of the Universe: Revelation

Mattel Television and Netflix have revealed the cast of the upcoming Netflix anime series, Masters of the Universe: Revelation, a new series based in the iconic He-Man, Skeletor, Teela, and cast of classic characters. The series is being produced by Mattel Television with Adam Bonnett (Descendants), Christopher Keenan (Justice League, Batman …

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Disney reveals toys and consumer products line up for both Mulan and Onward

In a double whammy for the studio, Disney has revealed the consumer products portfolio for not one but two of its upcoming blockbuster movies, detailing the toy lines and licensed products line-up for both Mulan and its new animated feature film, Onward. Hasbro, Mattel, and Funko join the ranks of …

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Read the Toy Fair special issue of ToyNews today for plenty of licensing updates…

The Toy Fair special issue of ToyNews is ready to read online, on your smart device or iPad – giving you look at the year ahead and the trends that will be hitting the toy industry the most. It’s the first ToyNews of 2020, and of the decade, making this not only …

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Netflix and Mattel Televisions are rebooting He-Man and the Masters of the Universe

It’s been made official, Mattel and Netflix have the power, and are wielding it to delight the children in us all, with the return of He-Man and the Masters of the Universe. The pair is producing an original CG animated adventure series that will reimagine the popular toy franchise with …

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Kidz Bop partners with Barbie for first in its Christmas music video series

The children’s music brand Kidz Bop has partnered with Mattel to launch a special Christmas video series starring an all singing and dancing Barbie. The iconic fashion doll will perform alongside the Kidz Bop kids. The video series includes two original Kidz Bop songs, Kidz Bop Shuffle and Go Christmas …

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Barbie teams with River Island for 60th anniversary kids’ collection

Mattel’s leading fashion doll Barbie has teamed up with River Island to launch its first kids’ collection in celebration of Barbie’s 60th anniversary this year. The collection marks the first time Barbie and high street apparel company River Island have collaborated, to launch a fashion collection for younger and older …

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WWE Superstar Rusev delights crowds at Argos with Leeds store meet and greet

WWE Superstar, Rusev punched his way out of a life-sized toy box at an Argos store in Leeds to celebrate a new offer on WWE toys at Argos over the weekend. Hundreds of fans gathered to meet the three-time United States Champion, with queues reportedly stretching around the Leeds Headrow …

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Mattel finds strength in BTS, Barbie and Toy Story 4 amid Q3 financials

The K-Pop sensation, BTS has helped Mattel to a positive third quarter result, after the launch of the band’s own doll line helped gross sales in the international segment grow by ten per cent. The pop outfit was joined by other strong performing licenses in the Mattel portfolio, including Barbie, …

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Barbie Store Fashion Pop Up billed a “fantastic success”

The Barbie Store Fashion Pop-Up currently housed as Liverpool One will be introducing a raft of new Barbie items for kids and adults, following its successful opening and initial run. Since arriving on October 11, the pop-up store has been hailed “a fantastic success” by Mattel, with reports of with …

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