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Kidz Bop partners with Barbie for first in its Christmas music video series

The children’s music brand Kidz Bop has partnered with Mattel to launch a special Christmas video series starring an all singing and dancing Barbie. The iconic fashion doll will perform alongside the Kidz Bop kids. The video series includes two original Kidz Bop songs, Kidz Bop Shuffle and Go Christmas …

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Barbie teams with River Island for 60th anniversary kids’ collection

Mattel’s leading fashion doll Barbie has teamed up with River Island to launch its first kids’ collection in celebration of Barbie’s 60th anniversary this year. The collection marks the first time Barbie and high street apparel company River Island have collaborated, to launch a fashion collection for younger and older …

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WWE Superstar Rusev delights crowds at Argos with Leeds store meet and greet

WWE Superstar, Rusev punched his way out of a life-sized toy box at an Argos store in Leeds to celebrate a new offer on WWE toys at Argos over the weekend. Hundreds of fans gathered to meet the three-time United States Champion, with queues reportedly stretching around the Leeds Headrow …

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Mattel finds strength in BTS, Barbie and Toy Story 4 amid Q3 financials

The K-Pop sensation, BTS has helped Mattel to a positive third quarter result, after the launch of the band’s own doll line helped gross sales in the international segment grow by ten per cent. The pop outfit was joined by other strong performing licenses in the Mattel portfolio, including Barbie, …

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Barbie Store Fashion Pop Up billed a “fantastic success”

The Barbie Store Fashion Pop-Up currently housed as Liverpool One will be introducing a raft of new Barbie items for kids and adults, following its successful opening and initial run. Since arriving on October 11, the pop-up store has been hailed “a fantastic success” by Mattel, with reports of with …

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Barbie moves in on the travel market with Samsonite bag and luggage partnership

Mattel’s fashion doll brand Barbie is moving into the travel accessories market, thanks to an exclusive new partnership with Samsonite. Not content with inspiring two generations over the past 60 years, Barbie is making a play for the travel sector via its new capsule Samsonite x Barbie collection, which promises …

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Mattel Films to develop Barney movie that will ‘subvert and surprise audiences’

Mattel’s iconic purple dinosaur, Barney, is making a big screen comeback with a new, live-action motion picture in the works courtesy of Mattel Films. The new title will be developed in partnership with the Academy Award nominated Daniel Kaluuya and his 59% banner, and Valparaiso Pictures. “Working with Daniel Kaluuya …

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Mattel and Walmart trial new virtual toy store where users ‘choose their own adventure’

Mattel has partnered with KidHQ to ‘lease floors’ in a new virtual store that allows users to browse toys and merchandise in videos with various choose their own adventure formats. Both Mattel and Walmart are trialling the interactive video concept to market and sell toys ranging from Barbie to the …

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Mattel to open six-week Barbie Store Fashion pop-up at Liverpool One

Mattel is gearing up for the opening of a six week Barbie Store Fashion Pop-Up in Liverpool One this weekend, debuting limited edition clothing and accessories for kids and adults. A range of Barbie dolls will also be available at the pop up, including Barbie Fashionistas, Barbie Career Dolls, and …

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Mattel strikes up flurry of high end fashion deals for Barbie’s 60th anniversary

Mattel has just signed an extensive raft of partnerships across the fashion and creative community, celebrating the 60th anniversary of its iconic fashion doll brand, Barbie. The roll call of deals is topped by Sergio Tacchini, the international label that has been dressing the top tennis players for over 50 …

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