Tag Archives: mattel

Mattel has informed Hasbro that its proposal undervalues the company and does not take sufficiently into account the potential for regulators to reject the deal based on antitrust concerns, sources have said.

As part of the new licensing agreement, the residents of Sesame Street will be featutred in Mattel’s Mega Bloks-branded pre-school construction sets across the US, Canada and Latin America.

“The new strategy puts Barbie directly where children are watching whether that’s through traditional TV, theatrical releases or on mobile, tablet or online,” said Wendy Hill, brand activation director, Mattel UK.

Encouraging its female fanbase to feel more empowered and strong is key to WWE’s latest toy launch, which sees its famous female superstars visualised as a doll. Casey Collins, EVP of consumer products, reveals why this was the next logical step for the global company.

WBCP will be rolling out merchandise worldwide including toys, apparel, gifts and more in the lead-up to the film's November release.

The deal comes as Mattel continues to increase its spend in the digital world, recognising the influence YouTube Kids has among young consumers today.

‘Our key power brands – Barbie, Hot Wheels and Fisher-Price – continued to show strength at retail in the second quarter,’ says Mattel’s Margo Georgiadis.

Mattel and Fireman Sam launched a national survey to ask children who their modern day hero was to celebrate the 4th birthday of Prince George.

‘The launch of the first-ever WWE girls’ product line is a significant moment in the evolution of not only our female superstars, but our entire company,’ says WWE’s Stephanie McMahon.

The line launches with 14 dolls and three playsets, alongside YouTube content.