Tag Archives: mattel

Ahead of MIPTV 2017, the firm has appointed ProjectFirst and Little Dot Studios in Russia and France to manage AVOD platforms and grow the online and YouTube presence of its hit portfolio of kids’ properties.

The deal will see the launch of a major advertising campaign feature the infamous bad guy Skeletor as he dances to Irena Cara’s Fame.

To mark the arrival of the items in stores, Gap will be giving away a free Hot Wheels die-cast with every purchase.

Partnership will allow the toy firm to access Alibaba's data analytics capabilities and AI lab

Fisher-Price will develop a range of pre-school items, including plush, vehicles, dolls, play-sets, musical toys and more.

Mattel is celebrating the model’s latest collaboration with fashion designer Tommy Hilfiger with a Barbie doll immortalising Hadid.

Wonder Woman, The LEGO Batman Movie and Justice League are among the many heroes to be descending upon Nuremberg and New York this year.

As CEO and president, Kilpin will head up the new arm in order to further accelerate Activision Blizzard’s global growth strategy.

Georgiadis will take over the mantle at Mattel from February 8th this year as well as join the company’s board of directors.

‘It’s a fantastic opportunity to work with Mattel and launch a new range of Thomas & Friends Electronic Learning toys’, says Trends UK’s Lindsay Hardy.