Tag Archives: mattel

A live-action adaptation of the toy maker’s hit ‘90s Max Steel franchise, the title will see Ben Winchell take on the role of Maxwell ‘Max’ McGrath.

With the likes of LEGO and Mattel both jumping on board to celebrate the 50th anniversary of Yellow Submarine, Bravado’s Joe Marziotto believes the music milestone boasts tremendous potential in the toy space.

Katie Piper and JLS’ JB Gill joined parents and children for a Thomas & Friends afternoon tea, a prize giveaway and a sneak peek at the decked out room.

Created by professional sand sculptors Sand in Your Eye, the suplture weighs 60 tonnes and measures 15 feet in length.

“We are honored that NBCUniversal chose Mattel to help bring the Jurassic World brand to life, and we look forward to developing multiple new lines of innovative, engaging toys and products,” said Chris Sinclair, Mattel’s chairman and CEO.

Monster High Minis Mania will boast a series of levels, themes and the official voices of the Monster High animated series including Frankie Stein and Draculaura.

Guests to the New York Hilton Midtown and London's The Waldorf Hilton can stay in a suite kitted out head-to-toe in Thomas & Friends.

"Teaming them up for one enormous story will prove to be a publishing event that fans simply cannot miss," said DC editor-in-chief Bob Harras.

Designed for kids aged from four to 14-years-old, the capsule range is a mix of activeware and streetwear styles.

As well as new licensees, a brand new toy line from Mattel's Fisher-Price arm will hit stores this summer.