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Richards was previously creative director for global brands at Mattel.
Read More »Mattel teams with CBS Consumer Products to launch Star Trek Barbie dolls
Kirk, Mr. Spock and Uhura have been given a Barbie makeover.
Read More »Fireman Sam debuts Summer Safety campaign to mark Child Safety Week
The campaign, which will run alongside Child Safety Week from June 6th to June 12th, aims to teach parents and children about summer safety.
Read More »Mattel teams with Nintendo to launch Super Mario Uno in Japan
Mario, Luigi, Toad and Princess Peach will join the line-up in a game that will boast a special Mario Rule during gameplay.
Read More »Mattel premieres Thomas & Friends’ new film The Great Race
‘We’re incredibly excited to introduce audiences to Thomas's new friends in The Great Race, a story that is our biggest and best yet,’ says Mattel Creation’s Christopher Keenan.
Read More »Mattel Creations expands partnership with Driver Digital for user-generated Thomas & Friends content
The content is curated and produced via the Thomas Creator Collective, a team of Thomas & Friends fans and amateur filmmakers.
Read More »Execs from Hasbro, Mattel and Jazwares to debate content creation in toys at Licensing Expo 2016
The hour-long keynote session, titled 'Toys to Content: Where Do We Go From Here?,' takes place Tuesday, June 21st.
Read More »Mattel teams with Hype for new Barbie apparel line
The range is being stocked exclusively at Selfridges.
Read More »Big screen beckons for Mattel Creations
The new division has a slate spanning live-action movies, video games, TV shows based on the American Girl and Barbie brands, as well as feature-length specials for Fireman Sam, Thomas & Friends and Bob the Builder.
Read More »Mattel unveils new Misty Copeland Barbie doll
The doll is part of the company’s Sheroes program, which aims to honour female heroes who help to inspire young girls.
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