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Barbie lands partnership with Virgin Atlantic to encourage girls into careers in Aviation

Mattel and Barbie UK have teamed up with the talents at Virgin Atlantic to showcase to and encourage girls into the variety of careers within STEM and aviation through the launch of three one-of-a-kind dolls: pilot, engineer and cabin crew. Current statistics from the Women’s Engineering Society indicate that only …

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Barbie to be honoured with Brand Icon Award at 60th Clio Awards ceremony

The iconic fashion doll Barbie is to be honoured with a Brand Icon Award at the 60th annual Clio Awards ceremony, an international awards event that celebrates the creative businesses. Hosted by Andy Cohen, the event will see Mattel’s global head of dolls, Lisa McKnight accept the honour on behalf …

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Mattel’s Hot Wheels Infinite Loop mobile game will draw older fans back to the brand

Mattel’s digital arm is looking to tap into the collectors market with the launch of its first over 16s mobile title, Hot Wheels Infinite Loop, a game that – hopes the firm – will draw nostalgic fans back to the physical toy range. Mattel Creative has spent the past 18 …

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By the power of Mattel and Hollywood’s Kevin Smith, He-Man is getting a new anime series on Netflix

Kevin Smith is teaming up with Mattel to produce a new He-Man anime series for the streaming platform, Netflix. The move follows a recent resurgence for the Mattel brand He-Man and the Masters of the Universe the past few years, having been brought back into public attention via Netflix’s popular …

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Mattel and Disney launch Star Wars: A New Hope inspired Barbie collection

Mattel has teamed up with Disney and Lucasfilm’s iconic sci-fi franchise Star Wars to release a new Barbie collection that pays homage to Star Wars: A New Hope. The collection is inspired by the film’s original concept art and re-imagines its cast of characters as Barbie dolls, with the only-to-be-expected …

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SDCC: Mattel unveils full She-Ra and the Princesses of Power doll line-up

Mattel has revealed its full line-up of She-Ra and the Princesses of Power dolls at this year’s San Diego Comic Con, based on the popular DreamWorks Animation series on Netflix. The line was unveiled via social media and to fans attending Wednesday night’s SDCC Preview Night. The comic convention has …

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Build your own Game of Thrones ending with HBO and Mega Brands’ official construction toys

The record-breaking HBO series, Game of Thrones has made its latest play for the toy aisles, through a strategic alliance with the construction toy specialist, Mega Brands. The two houses will now look to conquer the construction toy market with its official Game of Thrones Mega Construx range. Through this …

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Mattel partners with Epic Rights for David Bowie Barbie

Following the recent launch of its first space oddity Barbie in the shape of the European Space Agency’s woman astronaut, Samantha Cristoforetti, Mattel is seemingly continuing with the out-of-this-world theme, this time in homage to our own Moonage Daydream, David Bowie. Detailing the launch this week, Mattel is paying tribute …

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Mattel celebrates Thomas & Friends: Digs & Discoveries with Thomas Land special screening

An exclusive Thomas and Friends screening took place at Drayton Manor, the home of Thomas Land, this weekend, as Mattel pulled out the stops to celebrate the new Thomas and Friends: Digs and Discoveries specials this season. Channel 5 Milkshake presenters Kemi Majeks and Derek Moran hosted the event on …

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