Tag Archives: mattel

Super Hero High will air on Boomerang on Saturday, March 19th and will feature a cast of female super heroes from the new comic universe from Warner Bros, DC Entertainment and Mattel.

The new line follows the re-launch of the kids’ series on PBS and will include the likes of an RC Super Scoop, a Mash & Mold Construction Site and a line of Sand Vehicles.

Talks between the two have been on and off over the last few months after Hasbro approached the Barbie doll maker towards the end of last year.

The special Sodor’s Legend of the Lost Treasure will make its debut in cinemas across China on February 20th.

Under the partnership, the pair will produce four live-action specials with the option for episodic content left open.

Mattel has been named global master toy licensee for Batman v Superman and DC Super Hero Girls.

Firm has also confirmed the future co-development and co-production of Bob the Builder through a partnership with DHX Media

The two will develop multi-platform content inspired by Mattel’s hit Bob the Builder, Fireman Sam, Little People and Polly Pocket properties.

"The Mattel portfolio offers huge potential in licensing terms and we look forward to working closely with the Mattel team to develop a strong and diverse programme in our two regions.”

The game is the first product following the partnership between Animoca Brands and Mattel.