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With a shared vision for a positive future for kids entering their tweens, the pair have teamed to inspire empowerment among youngsters.
Read More »BLE 2015: Mattel details ‘With Barbie You Can Be Anything’ campaign for 2016
Campaign is designed to celebrate girls’ imagination and empower them to 'dream big'.
Read More »Mattel, HIT Entertainment and 9 Story team to bring Barney & Friends back to TV
Under the new partnership, the trio will revive hit pre-school series Barney & Friends and Angelina Ballerina, both planned for a 2017 launch.
Read More »Mattel and Tongal team for online Barbie, Hot Wheels and Thomas content
All of the new content is scheduled to debut on each brand’s respective YouTube channel throughout 2015.
Read More »Mattel teams up with WWE for new toy line
Fans can create your own ring and wrestlers with the new Mattel WWE toy range.
Read More »Sony Pictures prepares Barbie movie for 2017 launch
Barbie is being written by Diablo Cody, the Oscar-winning screenwriter behind Juno.
Read More »Mattel buoyant over Bing
Fisher-Price toy range includes TV driver My Friend Bing with phrases, games and realistic movements.
Read More »Mattel reveals new Fireman Sam app
Hero Adventures launches exclusively on Amazon Appstore and Freetime Unlimited.
Read More »70th anniversary celebrations kick off for Thomas & Friends
Star studded VIP birthday event begins programme of celebrations.
Read More »Mattel unveils winners of its 2014 Pingu Awards
HTI, Markwins, Marks & Spencers and Character Options all awarded in Mattel's best-in-class licensee ceremony.
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