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The partnership honours its licensee partners with inaugral event held in London.
Read More »Mattel signs VMC Accessories for Monster High fashion line
Product range will see a collection of both summer and winter accessories including headwear, earmuffs, scarves and gloves, as well as sunglasses, belts and more.
Read More »Bing licensing programme gets underway as Fisher-Price signs as master toy
The Licensing Company working with Acamar Films to build the new pre-school brand.
Read More »WWE and Mattel launch new WWE Slam City property
Features a stop motion animated series and accompanying toy line.
Read More »Mattel’s Helena Mansell tells us how Monster High can grow even further in 2014
The firm's senior licensing manager says Mattel wants to make Monster High 'must have' licence for older girls.
Read More »20th Century Fox details toy partners for The Simpsons’ 25th anniversary
LEGO, NECA and Mattel each on board to create product lines celebrating the milestone.
Read More »TVMania UK to roll out Max Steel line
Deal covers apparel, nightwear, underwear, swimwear and accessories.
Read More »Sony kicks off 30th anniversary merchandising drive for Ghostbusters
Programme will include such as apparel, toys, construction, collectables and publishing.
Read More »Women In Animation relaunches with new leadership
Mattel's Margaret Dean and Technicolor's Kristy Scanlan head the new WIA organisation
Read More »Mattel’s Max Steel makes DVD debut with Max Steel – Origins
DVD features bonus material including live action feature directed by The Mummy's Stephen Sommers.
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