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Guests were given a Monster High branded double decker bus for an interactive tour of London.
Read More »Mattel teams with Nickelodeon for Teenage Mutant Ninja Turtles Mega Bloks
New line will debut later today at the New York Toy Fair.
Read More »Disney unveils key partners for Marvel’s Avengers: Age of Ultron
The studio has partnered with Hasbro, LEGO, Mattel and more for toy lines ahead of the film's release this April.
Read More »First global licensees confirmed for Star Wars: The Force Awakens
Hasbro, The LEGO Group, Mattel, JAKKS Pacific and Rubies all on board.
Read More »Mattel reveals key changes to exec brand team
Richard Dickson and Tim Kilpin take on expanded responsibilities.
Read More »DC SUPER HEROES MONTH: Mattel on the success, and future, of DC Super Friends
Wendy Hill, director of brand activation at Mattel UK, tells Licensing.biz what 2015 has in store for its successful Fisher-Price line, DC Super Friends.
Read More »US X Factor’s Fifth Harmony get the Barbie make-over
Mattel has launched a range of five dolls, each based on the members of the singing quintet.
Read More »Monster High Halloween dress up, make up and more on the way
Mattel has teamed with Rubie's, Markwins and Amscan for Halloween ranges based on popular property.
Read More »Fans join X Factor voice coach for Barbie and the Secret door singing masterclass
Young fans were also treated to an exclusive screening of the popular doll’s new movie, Barbie and the Secret Door, one week before its release.
Read More »Barbie teams with X-Factor vocal coach for DVD promotion
The partnership celebrates the upcoming release of new Barbie musical DVD, Barbie and the Secret Door.
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