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Christopher Keenan joins as VP, creative and executive producer.
Read More »Netflix and Mattel to launch Ever After High series and animated movie
The new Netflix original series will be preceded by a movie, Ever After High: Spring Unsprung.
Read More »Stagecoach partners with Mattel for We Are Monster High challenge
The deal will see Stagecoach take on the Monster High Challenge, recreating the We Are Monster High anthem in classes.
Read More »Richard Dickson returns to Mattel as chief brands officer
Former 'Mr Barbie' is back to oversee worldwide brand strategy across firm's portfolio.
Read More »Mattel and Hit Entertainment launch Licensing Awards
The partnership honours its licensee partners with inaugral event held in London.
Read More »Mattel signs VMC Accessories for Monster High fashion line
Product range will see a collection of both summer and winter accessories including headwear, earmuffs, scarves and gloves, as well as sunglasses, belts and more.
Read More »Bing licensing programme gets underway as Fisher-Price signs as master toy
The Licensing Company working with Acamar Films to build the new pre-school brand.
Read More »WWE and Mattel launch new WWE Slam City property
Features a stop motion animated series and accompanying toy line.
Read More »Mattel’s Helena Mansell tells us how Monster High can grow even further in 2014
The firm's senior licensing manager says Mattel wants to make Monster High 'must have' licence for older girls.
Read More »20th Century Fox details toy partners for The Simpsons’ 25th anniversary
LEGO, NECA and Mattel each on board to create product lines celebrating the milestone.
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