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Young fans were also treated to an exclusive screening of the popular doll’s new movie, Barbie and the Secret Door, one week before its release.
Read More »Barbie teams with X-Factor vocal coach for DVD promotion
The partnership celebrates the upcoming release of new Barbie musical DVD, Barbie and the Secret Door.
Read More »Hit Entertainment welcomes new global head of content and production, as Carrington exits
Christopher Keenan joins as VP, creative and executive producer.
Read More »Netflix and Mattel to launch Ever After High series and animated movie
The new Netflix original series will be preceded by a movie, Ever After High: Spring Unsprung.
Read More »Stagecoach partners with Mattel for We Are Monster High challenge
The deal will see Stagecoach take on the Monster High Challenge, recreating the We Are Monster High anthem in classes.
Read More »Richard Dickson returns to Mattel as chief brands officer
Former 'Mr Barbie' is back to oversee worldwide brand strategy across firm's portfolio.
Read More »Mattel and Hit Entertainment launch Licensing Awards
The partnership honours its licensee partners with inaugral event held in London.
Read More »Mattel signs VMC Accessories for Monster High fashion line
Product range will see a collection of both summer and winter accessories including headwear, earmuffs, scarves and gloves, as well as sunglasses, belts and more.
Read More »Bing licensing programme gets underway as Fisher-Price signs as master toy
The Licensing Company working with Acamar Films to build the new pre-school brand.
Read More »WWE and Mattel launch new WWE Slam City property
Features a stop motion animated series and accompanying toy line.
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