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The firm's senior licensing manager says Mattel wants to make Monster High 'must have' licence for older girls.
Read More »20th Century Fox details toy partners for The Simpsons’ 25th anniversary
LEGO, NECA and Mattel each on board to create product lines celebrating the milestone.
Read More »TVMania UK to roll out Max Steel line
Deal covers apparel, nightwear, underwear, swimwear and accessories.
Read More »Sony kicks off 30th anniversary merchandising drive for Ghostbusters
Programme will include such as apparel, toys, construction, collectables and publishing.
Read More »Women In Animation relaunches with new leadership
Mattel's Margaret Dean and Technicolor's Kristy Scanlan head the new WIA organisation
Read More »Mattel’s Max Steel makes DVD debut with Max Steel – Origins
DVD features bonus material including live action feature directed by The Mummy's Stephen Sommers.
Read More »Max Steel film scheduled for Q4 2014 release
Open Road Films will distribute the movie across the US.
Read More »Mia and Me returns for second series across the globe
Consumer products to roll out worldwide in 2014; extensive toy range from Mattel.
Read More »Missed our Barbie special? Check out all you need to know here
Read our dedicated licensee product guide and interview with Mattel.
Read More »VEGAS 2013: Mattel “transforms” licensing approach, shows off new products
Prioritises brand portfolio and creates new global structure; lists new licensed products.
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