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Mattel launches 26-episode series which premiered last weekend (April 13th).
Read More »Max Steel readies for second series
FremantleMedia Kids & Family and Mattel launch new episodes at MIPTV.
Read More »Max Steel website kick-starts global campaign
Mattel's boys action hero franchise to make Nickelodeon debut in April.
Read More »New Barbie movie attracts record numbers
Barbie in the Pink Shoes sees 43% increase in admissions for opening weekend compared to previous years.
Read More »First Barbie Blu-ray hits retail
Barbie in the Pink Shoes is the second feature for Technicolor's Digital Productions arm.
Read More »JOB SPOTLIGHT: Mattel
Toy giant seeking a designer for maternity cover to join its consumer products team.
Read More »Thomas is UK’s No.1 pre-school DVD of 2012
And over half a million viewers watched the special episode on New Year's Day.
Read More »Fisher-Price transforms Little People into lifestyle brand
New-look as characters are redesigned; licensees targeted outside the toy aisles.
Read More »US: New Monster High Double Feature DVD launches
Girls offered two different adventures on one disc.
Read More »Max Steel global launch plans detailed
A host of action figures, vehicles, role play items and other products are due this summer.
Read More »