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Mattel and DHX Media give nod to Polly Pocket season two

DHX Media and Mattel have greenlit a 26-episode second season ofPolly Pocket, the popular animated series based on Mattel’s original micro-scale doll brand. On top of this, Universal Kids, part of NBCUniversal’s Entertainment and Lifestyle Group, has pocketed both seasons, and will begin airing season one in the US this …

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Mattel extends Warner Bros. partnership for the DC Universe franchise

Mattel has extended its global licensing agreement with Warner Bros. Consumer Products to continue to be the toy licensee for DC in the girls, pre-school, vehicles, games and novelty toy categories. The agreement will support and grow existing DC Universe franchises, as well as new content for DC Super Hero …

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Mattel, app games and digital IP: “We’ll always be a toy business first”

Mattel’s head of digital Andrew Chan sees a big future in apps and gaming for the global toymaker and its brand portfolio, despite the firm’s unwavering position in the toy industry. Here he talks to Robert Hutchins about Thomas & Friends, app games and this new digital arm’s global ambition …

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Mattel names industry veteran Jamie Cygielman its SVP of American Girl

Mattel has appointed a new senior vice president and general manager of its American Girl brand in the form of the industry marketing veteran, Jamie Cygielman. The former chief marketing officer of Iconix Brand Group will come on board to lead the award-winning American Girl brand across its global consumer …

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Mattel to launch interactive family entertainment centres worldwide

Mattel has detailed it plans to create a global network of family entertainment centres featuring Barbie and Hot Wheels by 2020. The centres, which will begin to pop up worldwide next year, will feature immersive, hands-on play and entertainment experiences with the aim of bringing Mattel’s popular brands to life …

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Mattel signs deal to develop toys for Disney-Pixar titles past, present and future

Mattel is expanding its global licensing agreement with Disney to span new titles and develop toys inspired by characters from all Pixar Animation Studios’ film properties. Included in the new agreement are the upcoming 2020 movie releases, including Onward, as well as titles like Coco, Finding Nemo, Monsters, Inc., and …

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Mattel’s immersive Toy Story 4 ad campaign to hit cinema screens this summer

Mattel is partnering with the celebrity influencer family, Wayne and Frankie Bridge and the couple’s two children to create an immersive cinema ad for its new Toy Story 4 toy line. The new spot aims to ‘capture the magic behind the movie,’ by challenging cinema audiences to ‘catch the toys …

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Barbie, Hot Wheels and Jurassic World buoy first quarter sales for Mattel

Barbie, Hot Wheels, Jurassic World and the excitement around this year’s Toy Story 4 release have helped Mattel to better than expected first quarter financials, with smaller losses and improved gross margins. While net sales dropped three per cent to $689.2 million the fall in sales was less than expected, …

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Pingu in the City ‘making in roads into new territories’ in latest broadcast deals

Sony Creative Products, the Japanese market licensing agency for Pingu has secured a number of European broadcast partnerships for the new computer animate TV series, Pingu in the City. Representing the property on behalf of Mattel, SCP launched Pingu in the City to the Japanese market in October 2017, and …

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MGM selects new VP of global consumer products and experiences

The film studio Metro Goldwyn Mayer has hired the licensing industry veteran, Robert Marick as its new executive VP of global consumer products and experiences. In his new role, Marick will be responsible for overseeing the expansion of MGM’s traditional merchandise, interactive and consumer products business. He is also developing …

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