Tag Archives: mattel

Build your own Game of Thrones ending with HBO and Mega Brands’ official construction toys

The record-breaking HBO series, Game of Thrones has made its latest play for the toy aisles, through a strategic alliance with the construction toy specialist, Mega Brands. The two houses will now look to conquer the construction toy market with its official Game of Thrones Mega Construx range. Through this …

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Mattel partners with Epic Rights for David Bowie Barbie

Following the recent launch of its first space oddity Barbie in the shape of the European Space Agency’s woman astronaut, Samantha Cristoforetti, Mattel is seemingly continuing with the out-of-this-world theme, this time in homage to our own Moonage Daydream, David Bowie. Detailing the launch this week, Mattel is paying tribute …

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Mattel celebrates Thomas & Friends: Digs & Discoveries with Thomas Land special screening

An exclusive Thomas and Friends screening took place at Drayton Manor, the home of Thomas Land, this weekend, as Mattel pulled out the stops to celebrate the new Thomas and Friends: Digs and Discoveries specials this season. Channel 5 Milkshake presenters Kemi Majeks and Derek Moran hosted the event on …

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Mattel and DHX Media give nod to Polly Pocket season two

DHX Media and Mattel have greenlit a 26-episode second season ofPolly Pocket, the popular animated series based on Mattel’s original micro-scale doll brand. On top of this, Universal Kids, part of NBCUniversal’s Entertainment and Lifestyle Group, has pocketed both seasons, and will begin airing season one in the US this …

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Mattel extends Warner Bros. partnership for the DC Universe franchise

Mattel has extended its global licensing agreement with Warner Bros. Consumer Products to continue to be the toy licensee for DC in the girls, pre-school, vehicles, games and novelty toy categories. The agreement will support and grow existing DC Universe franchises, as well as new content for DC Super Hero …

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Mattel, app games and digital IP: “We’ll always be a toy business first”

Mattel’s head of digital Andrew Chan sees a big future in apps and gaming for the global toymaker and its brand portfolio, despite the firm’s unwavering position in the toy industry. Here he talks to Robert Hutchins about Thomas & Friends, app games and this new digital arm’s global ambition …

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Mattel names industry veteran Jamie Cygielman its SVP of American Girl

Mattel has appointed a new senior vice president and general manager of its American Girl brand in the form of the industry marketing veteran, Jamie Cygielman. The former chief marketing officer of Iconix Brand Group will come on board to lead the award-winning American Girl brand across its global consumer …

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Mattel to launch interactive family entertainment centres worldwide

Mattel has detailed it plans to create a global network of family entertainment centres featuring Barbie and Hot Wheels by 2020. The centres, which will begin to pop up worldwide next year, will feature immersive, hands-on play and entertainment experiences with the aim of bringing Mattel’s popular brands to life …

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Mattel signs deal to develop toys for Disney-Pixar titles past, present and future

Mattel is expanding its global licensing agreement with Disney to span new titles and develop toys inspired by characters from all Pixar Animation Studios’ film properties. Included in the new agreement are the upcoming 2020 movie releases, including Onward, as well as titles like Coco, Finding Nemo, Monsters, Inc., and …

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