Tag Archives: mattel

The launch of the series has been billed as the ‘blast off for the most significant changes to the world-famous children’s brand,’ but has been challenged by critics such as Anne Widdecombe as "PC meddling"

Thomas Town at Kennywood Park in Pittsburgh features five rides including a train ride with Thomas, a stage show, themed play and entertainment areas, retail store and more.

The toymaker has taken a hit following Toys R Us collapse leading to $650 million turnaround exercise announced last year.

More than 400 fans packed out Leicester Square’s to watch the celebrity turnout at Vue cinema where the 80 –minute CG animated special made its debut, before rolling out to 400 cinemas throughout the UK from July 20 this year.

The 80-minute CG animated special, Thomas & Friends: Big World! Big Adventures! The Movie will show at 400 cinemas throughout the UK from July 20 this year, before hitting screens around the world.

“Lisa will infuse tremendous energy, strategic expertise and a challenger mindset into our consumer products business, we are delighted to be welcoming her to the team.”

It is part of a trench of new signings for the popular animated series with partners joining from around the world as the brand celebrates its 20 anniversary this year.

Thomas and Friends recently debuted on the Nick Jr channel in the US as part of a new US television and consumer products partnership between Nickelodeon and Mattel.

Barbie swaps her hair brush for a pickaxe.

The move is part of Mattel’s new focus on developing a wide variety of digital experiences based on its iconic global brands.