Tag Archives: mattel

Sony Creative Products, the Japanese market licensing agency for Pingu has secured a number of European broadcast partnerships for the new computer animate TV series, Pingu in the City. Representing the property on behalf of Mattel, SCP launched Pingu in the City to the Japanese market in October 2017, and …

The film studio Metro Goldwyn Mayer has hired the licensing industry veteran, Robert Marick as its new executive VP of global consumer products and experiences. In his new role, Marick will be responsible for overseeing the expansion of MGM’s traditional merchandise, interactive and consumer products business. He is also developing …

The Barbie ‘Sheroes’ range spans the likes of the US tennis player Naomi Osaka and German cycling champion, Kristina Vogel, through to the likes of the Peruvian activist and entrepreneur Mariana Costa and the French director, Lisa Azuelos.

The global toymaker revealed that it was to work with Metro Goldwyn Mayer Pictures - already a partner on a current American Girl big screen adaptation - on the new project.

The global toymaker has secured the license ahead of the release of the Minions movie sequel, Minions 2 in 2020

Shares at Mattel have jumped 16 per cent after it posted strong sales of the 60 year old fashion doll brand and improved profit margins. It all helped Mattel to better than expected earnings, with revenue falling less than feared.

In his role, Bonnett will be responsible for global episodic content development and production for live action and animation based on the company's portfolio of brands.

Under the partnership, the pair will develop a product line and content centred around exploration, science, conservation and research.

Unveiled to visitors at this year's Nuremberg toy fair, the latest lines bolster a range that was recently launched to press and visitors at London's Toy Fair last week.

"Mattel Films has great momentum as it continues to execute on our commitment to bring global audiences new ways to experience the brands they love as we transform Mattel into an IP-driven, high-performing toy company."