Tag Archives: mattel

The partnership will include the launch of the new season of Thomas & Friends on the Nick Jr. channel, as well as additional specials that will air on Nickelodeon throughout the year.

“Our strong relationship with Mattel continues to bear fruit, as we drive solid demand for Fireman Sam and Bob the Builder internationally.”

As part of our Movies & TV month, Mattel are talking the future of classic children's brand Thomas & Friends.

The firm is to roll out their Mattel range on their Create Your Own platform.

The new AW collection launches November 17th.

Mattel has informed Hasbro that its proposal undervalues the company and does not take sufficiently into account the potential for regulators to reject the deal based on antitrust concerns, sources have said.

As part of the new licensing agreement, the residents of Sesame Street will be featutred in Mattel’s Mega Bloks-branded pre-school construction sets across the US, Canada and Latin America.

“The new strategy puts Barbie directly where children are watching whether that’s through traditional TV, theatrical releases or on mobile, tablet or online,” said Wendy Hill, brand activation director, Mattel UK.

Encouraging its female fanbase to feel more empowered and strong is key to WWE’s latest toy launch, which sees its famous female superstars visualised as a doll. Casey Collins, EVP of consumer products, reveals why this was the next logical step for the global company.

WBCP will be rolling out merchandise worldwide including toys, apparel, gifts and more in the lead-up to the film's November release.