Tag Archives: mattel

Officially licensed Jurassic World toys took a 41 per cent share of the dinosaurs toys market last year. Becki Fleming, EMEA vice president of franchise and marketing talks Licensing.biz through Universal's monster plans for 2019 and beyond.

Schlomann, based at Boat Rocker’s New York office, joins from Mattel, where she most recently served as vice president and general manager for Thomas & Friends.

Barbie marks the first announced deal coming out of Mattel’s newly-established Mattel Films, led by Academy Award-nominated producer Robbie Brenner.

The announcement was made at the Hong Kong Toys & Games Fair earlier today.

Beginning in spring 2020, Spin Master will be a new toy licensee for the super hero franchise that spans the likes of Batman, Superman and the recently released film adaptation of Aquaman.

It's just part of the reason that this month, Egmont Publishing, the home of the popular magazine is celebrating the 30th birthday of the perennial pre-school favourite with its licensing partner Mattel.

Network Rail, along with British Transport Police, are looking to encourage parents to discuss rail safety with their young children, in the same manner that they teach them about other dangers they may encounter when out and about.

The new toy range will launch in several European markets in summer 2019, across several categories including figures, play-sets and accessories, each featuring a variety of characters from the series.

The launch was formally announced at Brand Licensing Europe in London and was attended by Mr Hitoshi Hasegawa, president SCP, Mr Takeshi Nakamura, licensing manager, SCP and Sergi Reitag, media content director, SME.

Based on the hit Mattel toy brand, the new Polly Pocket series follows Polly and her friends as they embark on big scale adventures in their shrunken size. Produced by Mattel and DHX Media, the animated series premiered in Canada this July.