Acamar Films’ flagship pre-school property, Bing, is to be a big presence across Italy this Christmas, thanks to the implementation of a marketing strategy throughout the region’s largest toy and retail stores, spearheaded by the Italian licensing agent, Maurizio Distefano. The aim is to strengthen the Bing property and the …
Read More »Nestlé to develop ALVINNN!!! and the Chipmunks Levissima Issima water bottles
Nestlé is to develop a new line of ALVINNN!!! and the Chipmunks themed Levissima Issima water bottles thanks to a new partnership between Bagdasarian Productions and Maurizio Distefano Licensing. Levissima Issima water bottles are a recognised range of children.s water bottles, designed to be easy to carry. The new range …
Read More »Beanstalk appoints Maurizio Distefano Licensing to grow Baileys and Guinness brands across Italy
Beanstalk has appointed Maurizio Distefano Licensing to expand its slew of Diageo brands, including the likes of Baileys and Guinness across Italy. The partnership has been established, based on a shared philosophy between MDL and Beanstalk that a successful licensing programme requires a “strategic approach consistent with a brand’s unique …
Read More »Lisle Licensing named UK agent for Masha and the Bear amid the brand’s global push
Lisle Licensing has been named the UK licensing agency for Animaccord’s Masha and the Bear as part of an extensive drive to grow the brand’s licensing programme on a global scale. Lisle Licensing has been named among a slate of four international agencies charged with building the consumer product and …
Read More »Maurizio Distefano Licensing named Italian agent for animated series Zafari
Maurizio Distefano Licensing has been named local licensing agent for the Ink Group’s animated property, Zafari as it makes its move on the Italian market. Produced by Zafari Holdings and distributed worldwide by NBCUniversal, Zafari has to date enjoyed a strong reception in France, Latin America and the UK, and …
Read More »New global deals see emoji license plates in Australia and underwear collections in Italy
It’s all part of a the latest sweep of international deals secured by the emoji company as it continues to build its global network of licensing partners across the lifestyle and fashion sectors.
Read More »Masha and the Bear lands major Samsung promotion in Italy
Consumers will be able to access and download a wide range of Masha and the Bear digital assets, including full-length episodes of season one, two and three, as well as games ebooks and more with the purchase of any model of the Samsung tablet.
Read More »Angry Birds wows crowds in Italy as Haute Couture runway event hailed a success
The event included an haute couture runway, created by Filippo Laterza, an up-and-coming fashion designer during which Angry Birds was the focus of a capsule of five dresses.
Read More »Masha and the Bear grows Italian footprint with Leolandia theme park expansion
The new development will see the Masha and the Bear area – first opened in 2016 – grow to 10,000 square metres, marking the largest area that the park has created exclusively for one character.
Read More »Angry Birds flock to Milan for Haute Couture Runway event and presentation
Angry Birds characters will be reimagined in a Haute Couture Runway fashion event in outfits created by Filippo Laterza.
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