Tag Archives: Maurizio Distefano

Acamar Films’ flagship pre-school property, Bing, is to be a big presence across Italy this Christmas, thanks to the implementation of a marketing strategy throughout the region’s largest toy and retail stores, spearheaded by the Italian licensing agent, Maurizio Distefano. The aim is to strengthen the Bing property and the …

Nestlé is to develop a new line of ALVINNN!!! and the Chipmunks themed Levissima Issima water bottles thanks to a new partnership between Bagdasarian Productions and Maurizio Distefano Licensing. Levissima Issima water bottles are a recognised range of children.s water bottles, designed to be easy to carry. The new range …

Beanstalk has appointed Maurizio Distefano Licensing to expand its slew of Diageo brands, including the likes of Baileys and Guinness across Italy. The partnership has been established, based on a shared philosophy between MDL and Beanstalk that a successful licensing programme requires a “strategic approach consistent with a brand’s unique …

Lisle Licensing has been named the UK licensing agency for Animaccord’s Masha and the Bear as part of an extensive drive to grow the brand’s licensing programme on a global scale. Lisle Licensing has been named among a slate of four international agencies charged with building the consumer product and …

Maurizio Distefano Licensing has been named local licensing agent for the Ink Group’s animated property, Zafari as it makes its move on the Italian market. Produced by Zafari Holdings and distributed worldwide by NBCUniversal, Zafari has to date enjoyed a strong reception in France, Latin America and the UK, and …

It’s all part of a the latest sweep of international deals secured by the emoji company as it continues to build its global network of licensing partners across the lifestyle and fashion sectors.

Consumers will be able to access and download a wide range of Masha and the Bear digital assets, including full-length episodes of season one, two and three, as well as games ebooks and more with the purchase of any model of the Samsung tablet.

The event included an haute couture runway, created by Filippo Laterza, an up-and-coming fashion designer during which Angry Birds was the focus of a capsule of five dresses.

The new development will see the Masha and the Bear area – first opened in 2016 – grow to 10,000 square metres, marking the largest area that the park has created exclusively for one character.

Angry Birds characters will be reimagined in a Haute Couture Runway fashion event in outfits created by Filippo Laterza.