Tag Archives: McLaren Racing

McLaren Racing signs memorabilia licence agreement with The Memento Group

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The Memento Group (TMG), the UK-based sports licensing, retail and memorabilia business, has confirmed a new multi-year licence agreement with Formula 1  team McLaren Racing allowing authentic, race-used memorabilia to be sold through www.f1authentics.com – F1’s official memorabilia platform.

The multi-year licence agreement will extend the relationship between McLaren Racing and The Memento Group until the end of the 2024 F1 season and is the largest commitment the F1 team has made to date to the F1 Authentics ecommerce platform.

Under the terms of the agreement, McLaren Racing will release official components and bodywork for the first time alongside heritage items and racewear pieces that have been available on F1 Authentics since 2019.

Barry Gough, CEO of The Memento Group (TMG), owners of F1 Authentics, says: “McLaren is a name steeped in F1 history. It is the second most successful Formula One team having won 12 Drivers’ Championships, eight Constructors’ Championships, and 183 races – one of which was claimed as part of a fantastic 1-2 at last season’s Italian Grand Prix.

“As a team on the rise, and one with an extremely loyal fan base, this is a great time to enhance our partnership. It marks an important step in giving those fans exclusive access to authentic merchandise, the latest memorabilia and for the first time ever, race-used McLaren car parts and bodywork.”

Lindsey Eckhouse, Director of Licensing, eCommerce & esports at McLaren Racing, adds: “We are delighted to be extending our relationship with the Memento Group and F1 Authentics. The addition of official components and bodywork, which will be available for fans to purchase for the first time, allows us to give components a new lease of life and supports our mission to provide positive solutions to sustainability, through our people, technology, processes, operations and partners.”

F1 Authentics launched in 2019 and includes an online shop and auction featuring past and present F1 memorabilia, such as used race wear as well as bespoke show cars and restored ex-race cars. Each item of memorabilia features an authentic hologram that can be digitally registered.

Working directly with F1 teams and drivers, F1 Authentics also presents official licensed products. The Memento Group holds licence agreements with the following F1 teams: Mercedes-AMG Petronas Formula One Team, McLaren Racing, Alpine F1 Team, Aston Martin Cognizant Formula One Team, Alfa Romeo F1 Team ORLEN & Haas F1 Team.

For official McLaren Racing memorabilia and more visit www.f1authentics.com.

 

LEGO Technic unveils McLaren Formula 1 Race Car

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LEGO Technic has debuted the McLaren Formula 1 Race Car for fans and collectors of both brands. Designed in close collaboration between engineering experts from the LEGO Group and McLaren Racing as the new Formula 1 race car was in development, the new model plays homage to the team’s 2021 season livery, while giving fans a glimpse of what they might expect from McLaren Racing’s new F1 season model.

The LEGO Technic version of the McLaren vehicle is fully modelled on the life-size version and features a V6 cylinder engine with moving pistons, steering activated from the cockpit, suspension and a differential lock.

“The partnership between the LEGO Group and McLaren continuously develops each time we get together for the next collaboration,” says Neils Henrik Horsted, Head of Product, LEGO Technic. “We never stop trying to excite and inspire our fans by pushing the limits of possibility through the technology and designs produced both on the racetrack and with LEGO building.”

James Key, Executive Director, Technical, McLaren Racing, adds: “We are excited to unveil the unique LEGO Technic model of our McLaren F1 car, a fun and engaging product that celebrates our 2021 season livery while giving fans a hands-on interpretation of the new 2022 F1 car design. This has been made possible by an agile collaboration with the LEGO Group team, who have truly embraced the spirit of our brave and bold approach to design. The final product looks fantastic, and we cannot wait to make this available to our fans.”

The 1,432-piece model measures over 13 cm high, 65 cm long and 27 cm wide and comes with sponsor stickers.

The LEGO Technic McLaren Formula 1 Race Car will be available globally from 1 March 2022 from LEGO.com, in LEGO stores and other retailers globally, and McLaren’s worldwide retailer network, with an RRP of 179,99€ / 179,99$ / £159.99 GBP.