Poetic Brands launches baby apparel and accessories division with Tiny Tatty Teddy partnership

The apparel specialist, Poetic Brands, has signed a new deal with Carte Blanche Greetings to create a babywear collection based on the classic Tiny Tatty Teddy property. The deal arrives as Poetic Brands expands its successful business with the establishment of a baby apparel and accessories division.

The Tiny Tatty Teddy range will include a wide range of baby products. Poetic Brands will also be creating a range of girls and adults daywear based on Tatty Teddy, the grey bear with the blue nose and patches. 

Tiny Tatty Teddy is the nursery proposition within the now iconic Me to You brand with the signature character Tatty Teddy. Launched in 1995 with a handful of greeting card designs, the brand has successfully grown to witness a licensing portfolio covering 12 categories, with representation in 110 countries around the world.

Shortlisted for the Best Classic Licensed Property Award in this year’s Licensing Awards and currently celebrating 25 years of Sharing the Moments that Matter, Me to You is recognised as an evergreen brand.

“Me to You is a classic and much-loved character with fans all over the world. Our team at Poetic Brands have worked with the Me to You brand over the years and have identified some key areas for further growth and development,” said Anne Bradford, director, Poetic Brands.

“We’re super excited to be working with Talia and the team and are already creating innovative new ranges and collections offering full category activation opportunities.”

Talia Tester, licensing manager, Carte Blanche, added: “I am very pleased to be collaborating with Poetic Brands in such a core category for us. They truly understand the values, positioning and vision for our brands and am confident that this is the beginning of a fantastic partnership. 

“We already have very strong business within apparel thanks to our existing long-term partners, and working with Poetic will allow us to move into additional areas that grow this even further. The concepts shared so far are very exciting and I can’t wait to see where they take it, they have already hit the ground running.”

Carte Blanche’s Me to You partners with Tesco for Mother’s Day £1,000 shopping spree competition

Carte Blanche Greetings’ award-winning Me to You brand has partnered with Tesco for the seventh year running to offer customers the chance to win a £1,000 shopping spree for Mother’s Day.

The campaign will roll out across 400 of the supermarket giant’s stores, and will be hosted online, as well as promoted across all of Me to You’s Mother’s Day gifting and cards, including pajamas, mugs, and chocolates.

Customers to the store can enter the free prize draw simply by entering the competition URL promoted on Me to You Mother’s Day product and submitting their details online.

Me to You marketing manager, Grace Elphinstone, said: “We are really excited to be partnering with Tesco for the seventh year running on this Mother’s Day activity. We are delighted that Tesco has recognised the synergy between the Me to You brand and this special occasion, allowing our product portfolio to own the Mother’s Day space in store, offering customers a one stop solution for their Mother’s Day gifting and the ability to shop across categories for the brand they love.”