Tag Archives: media

Rolling Stone to launch dedicated UK magazine in licensing deal with Stream Publishing

Posted on by

The iconic music magazine, Rolling Stone is to launch a dedicated UK edition thanks to an exclusive licensing agreement between its owners Penske Media Corporation and Stream Publishing, home of the LGBTQ magazine, Attitude.

The UK edition will launch across print and online and will emerge some 50 years after the first attempt to launch a local titles – which was sponsored by the Rolling Stones’ Mick Jagger – dissolved within its first few months.

The launches will go live this autumn but the frequency of the UK print title is still to be confirmed. Its New York flagship magazine is a monthly print publication. Stream, a content creation and live events agency will begin to launch live events under the Rolling Stones brand in spring 2022.

Darren Styles OBE, managing director of Stream, said: “The arrival of Rolling Stone in the UK is not only a hugely exciting development for our brilliant team, but also fantastic news for the UK music and entertainment industries which deserve the showcase and platform that this iconic brand will deliver.

“A Rolling Stone cover is the picture worth 10,000 words and UK artists will now have opportunities of their own to achieve just that, as well as access to the RS network that stretches well beyond its native USA to Australia, CHina, and more than a dozen other countries.

“We are excited to have the opportunity to search out UK talent to commentate on one of the most fascinating political ages this country has seen and have the opportunity to bring to light the kind of long-reads and investigative work made famous by the like of Hunter S Thompson, P J O’Rourke and Tom Wolfe

“Rolling Stone UK, here as there, will share the stories that need to be told, shine light into dark corners and yet celebrate too, that which entertains us. There is no title better suited to these times.”

Rolling Stone president and chief operating officer, Gus Wenner, said he “couldn’t be more thrilled about the launch.

“The opportunity to bring our content to a country we have a longstanding history with and admiration for feels right. The UK is the birthplace of some of the most iconic musicians, many of whom have played a significant role in shaping our legacy.

“Today is the beginning of another exciting chapter in our evolution.”

KidsKnowBest bolsters performance marketing division with three new hires

Posted on by

KidsKnowBest is bolstering its performance marketing division with a suite of new hires that will work to expand the agency’s paid media offering to deliver wider performance marketing campaigns.

The creative agency – with its focus on the youth market – has welcomed a trio of new appointments in newly formed roles with Camila del Mazo Nales taking up the role of senior paid social executive, Michael Heming as eCommerce manager, and Daniel Foot as PPC manager.

The trio of new starters will be reporting to Ulrika Lundvall, head of paid media at KidsKnowBest.

Del Mazo Nales joins the agency from a paid social executive position with OMD. She will be helping to further elevate campaigns through continuous optimisations to ensure KidsKnowBest stays at the forefront of platform expansion and new targeting opportunities.

Meanwhile, Heming comes from a PPC role with Reprise Digital and as an Amazon marketing specialist he will ensure that KidsKnowBest campaigns convert at the selling point, while Foot has made a move from MediaCom where he was a digital marketing planner and will be working to reach potential customers and increasing brand awareness through search channels.

This latest move is a response to the growing client need for considered performance marketing support across search and eCommerce with a particular need for Amazon Marketing. Having search and PPC now available in-house means KidsKnowBest will be able to communicate keywords and exchange learnings across different channels.

Lundvall, head of paid media at KidsKnowBest, said: “We can now build on our 360o service. We saw a gap in our services and have quickly filled it to offer the best service to our clients.

“We’re always driven by research and data to inform our campaigns, and now we can do this through search and eCommerce to circle back and create a really solid and informed process.”

Women in Toys, Licensing & Entertainment opens nominations for Wonder Women Awards 2021

Posted on by

Women in Toys, Licensing & Entertainment (WIT) has opened its nominations for the 17th Annual Wonder Women Awards, a well-established industry initiative that honours the top female executives, thought leaders, entrepreneurs, and changemakers for their accomplishments.

Coinciding with WIT’s 30th anniversary, the 2021 Wonder Women Awards are expected to be held for the first time in Los Angeles in late September this year. The date and the location of the event will be announced soon.

“The WIT Wonder Women Awards celebrate the women whose exceptional achievements and successes have made a significant impact on our industry,” said Wonder Women co-chair, Genna Rosenberg. “We look forward to celebrating and recognizing these remarkable leaders, and to reimagining this exciting annual event for the entire WIT community.”

Co-chair, Jennifer Caveza, added: “Each year, WIT brings together hundreds of industry players to honor powerhouse women who inspire us all, and who play a pivotal role in their companies. This will be a celebratory night for all in our industry, in a special new location befitting of the superstars we will honor.”

From now through to April 30th, anyone may nominate a colleague, friend, themselves, or any woman who has made an impact in toys, licensing or entertainment. 2021 Wonder Women Award categories include:

  • Designer | Inventor

  • Licensor | Entertainment

  • Licensee | Manufacturer

  • Marketing | PR

  • Rising Star

  • Social Good

  • COVID-19 Hero

  • Deal Maker

  • StoryTeller

  • Unsung Hero

  • Wonder Girl

Click here for full category descriptions and guidelines.

All Nominee submissions will be reviewed by the Wonder Women Committee and WIT staff to ensure eligibility is met. The slate of finalists will be determined by vote conducted by the WIT Board of Directors, Advisory Board and Chapter Chairs, and will be based on the Nominee’s achievements and criteria provided.

Voting for the winners will be conducted by the entire WIT community, including all active WIT members, Chapter Chairs, its Board of Directors and Advisory Board. Winners will be revealed at the Wonder Women Awards in September in Los Angeles

To nominate a WIT Wonder Woman, please visit www.WomenInToys.com.

 

Cosmopolitan partners with LUXE to launch its own licensed fragrance Eau de Juice

Posted on by

Cosmopolitan, the UK media brand for young women, has partnered with Luxe Brands – the beauty company behind Ariana Grande’s fragrance franchise – to launch its Eau de Juice fragrance to the UK. It follows the fragrance’s successful launch to the US market last year.

The four-scent fragrance collection recently won the prestigious Packaging of the Year award in the 2020 Fragrance Foundation Awards, noted as a tribute to the launch’s ‘unique pop art-inspired juice box packaging.’ Eau de Juice will debut in the UK in time for Christmas.

“We’re so excited to bring Eau de Juice to the UK market,” said Claire Hodgson, editor-in-chief of Cosmopolitan UK. “With four bespoke scents, the fragrance offers our highly engaged audience a new opportunity to experience the Cosmopolitan brand.”

In a deal brokered by IMG and available exclusively at The Fragrance Shop, the collection is crafted by renowned perfumers at Firmenich. Each scent within the collection is titled to match a mood: Extra Concentrated, 100% Chilled, Love, Unfiltered and Pure Sugar.

“As an entrepreneurial company, Luxe Brands prides itself on engaging in strategic and innovative partnerships to connect with consumers around the world in the beauty category,” said Luxe Brands CEO, Tony Bajaj. “Our latest venture in business with Hearst Magazines expands our footprint within the industry; we couldn’t be more excited to have the legacy and heritage of Cosmopolitan behind us.”

“Our vision was to create a brand narrative that is aspirational yet relatable, with a wink of humorous sensibility,” notes chief marketing officer of Luxe Brands, Noreen Dodge. “The concept, fragrances and packaging bring this collection to life for our consumer.”