Licensing International announces partnership with BetterHelp

Licensing International has announced a partnership with BetterHelp, offering a new series of benefits available to members just in time for Mental Health Awareness Month, which takes place in May.

BetterHelp, the world’s largest online counselling service, endeavours to make professional therapy accessible, affordable, and convenient, and has helped more than 2 million people to date. Offering a comprehensive Mental Health Program for organisations, Licensing International will join its roster of partners alongside other notable organisations using BetterHelp’s services, including TikTok, American Express, Greenpeace, and more.

Through this partnership, more than 1,200 members of Licensing International (and their staff) will now have access to:

  • Four complimentary sessions
  • Access to over 20,000 licensed therapists and professional counsellors
  • Flexible session scheduling through texting, phone, video and live chat
  • Help anywhere, with availability in 200+ countries and 56 languages

“The foundation of every company is its employees, and if those employees aren’t healthy both physically and mentally, it will affect the success and future of your organisation,” says Maura Regan, President of Licensing International. “It’s important to not only offer our members the proper resources to achieve this, but also the appropriate platform to have those conversations, which we have found in BetterHelp.”

Licensing International members can confirm eligibility and get started beginning May 5.

Comedy channel Dave partners with CALM to launch social cue cards to fight post-lockdown apprehension

The comedy TV channel, Dave has teamed up with the mental health charity CALM (Campaign Against Living Miserably) to create a series of conversational cue cards to help people who are feeling apprehensive of social situations as lockdown comes to an end.

The cards were created following original Dave research which found that four in five (81 per cent) of British adults are exhibiting some nerves over restrictions lifting. Many of us are exhibiting symptoms of ‘post lockdown anxiety’ as we become increasingly apprehensive about re-entering real life social situations, suggests the findings.

The Dave study pinpointed work, parties and long overdue visits to the in-laws as key stress points.

The conversational cue cards which are available on a first come first serve basis via CALM’s ambassadors are supported with a suite of light-hearted video tutorials, giving top tips for how to successfully navigate social interactions without trepidation.

The videos, which feature Darren Harriott; Stevie Martin; Ania Magliano; Ahir Shah; and Seann Walsh deal with everything from work meetings in person; to remembering how to dance in public; to tips on how to quietly leave a social situation without being noticed.

The short films form part of Dave and CALM’s reintegration guide for people that are worried about having to interact with other humans after a year of screen time. The guide also includes a unique set of conversational cue cards, which give tips on conversation starters in real life, and are deigned to help break the ice as we emerge from lockdown.

Steve North, UKTV’s genre general manager, said: “Coming out of lockdown is stressful for the best of us. We’ve been talking into a screen for the better part of a year and many are worried about having to interact in real life. Gone are the days of being able to mute someone on Zoom or blame bad internet when you want to sneak out of an event.

“Dave is all about bringing people together to have a laugh – and we’re thrilled to be working with CALM to help encourage people to start having real life conversations again following an extraordinary year of lockdown.”

 Simon Gunning, CEO, CALM added: “There’s no denying lockdown has had an huge impact on our physical and mental wellbeing. In the 365 days following the first lockdown the CALM helpline has answered over 147,000 calls and chats. That is a call for help every 62 seconds, with chats and messages exchanged around topics such as isolation, anxiety, relationship concerns, health worries, financial stress and suicidal thoughts.

 “After being stuck indoors for so long, having the ability to see your mates at the pub, visit our families and get out of the house is great. But understandably for many it might be uncomfortable getting back into the swing of things. We’re all on different timeframes, so It’s important not to expect too much. Humour is a great way to make people feel at ease and we’re delighted to be partnering with Dave to raise awareness, encourage people to talk more, and accept its OK not to be OK.”

Finnish brand CupofTherapy secures Hot Topic retail partnership for Mental Health Awareness Month

The Finnish lifestyle brand CupofTherapy is drawing attention to the importance of wellbeing and mental health this Mental Health Awareness Month thanks to a new retail partnership with Hot Topic.

Under the new partnership, more than ten t-shirt designs taking inspiration from the artwork of CupofTherapy will launch to the Hot Topic website as part of a deal brokered by CupofTherapy’s North American agent, FanGirl Consulting and Brand Management.

The Finnish brand aims to introduce important themes of wellbeing and mental health through its distinctive and approachable animal figures. Its drawings and thoughtful messaging are developed as a combined effort by psyhotherapy professionals Antti Ervasti and Elina Rehmonen, alongside the internationally recognised artists and illustrator, Matti Pikkujämsä.

CupofTherapy carries the mantra ‘mental health made visible’ as it looks to encourage people to reflect on their life and find comfort, encouragement, and joy in simple things, as well as acknowledge the importance of dialogue around important mental health issues.

“We’re excited to work with Hot Topic on a retail program to further mental health awareness,” said Anita Castellar, CEO of FanGirl Consulting and Brand Management. “After the year that we have all been through, a cup of therapy is in order for all of us.”

Book of Beasties embarks on mission to provide 500 London schools with children’s mental health support

The Book of Beasties, a London-based start-up and team behind the mental wellness card game of the same name, has committed to providing up to 500 schools with free mental health support to better help children through the current coronavirus crisis.

The move follows research conducted by the children’s mental wellness game developer that found that 86 per cent of teachers and parents felt the Government wasn’t doing enough to support them in addressing mental health with their children.

The survey uncovered that 78 per cent agreed that children’s mental health had been neglected in the Government’s resopnse to the pandemic and the lockdown restrictions it had implemented through school closures.

In response to these findings, Book of Beasties is aiming to reach over 141,000 children by donating games and training worth over £30,000 to some of the city’s most underfunded areas. 

This new incentive, which has been dubbed the 500 Smiles Crusade is part of the Playful Minds campaign, which is calling on the Government to increase funding for playful mental health provision for schools and parents, and launched to coincide with children’s return to school last week. 

The social distancing measures and tier 4 restrictions have put children under immense amounts of pressure, which is taking its toll on their mental wellbeing. A Young Minds study found that 83 per cent of young people had said the pandemic made their mental health worse. 

Playful Minds has raised concerns that the length of time that the restrictions have been in place will likely result in ‘a mental health crisis that could last for years to come.’

Book of Beasties has said it is focused on improving the wellbeing of children through the use of playful and creative learning to raise emotional literacy, teach empathy and encourage open conversation about mental health. 

The survey also found that more than 95 per cent of respondents agreed that children’s mental health would greatly benefit from the increased use of playful learning methods. 

Following the successful launch of a new platform to provide teachers and parents with easier access to digital mindfulness and mental wellness learning materials, Book of Beasties partnered with Great Ormond Street Children’s Charity to help support the hospital’s play team. 

Phil Tottman, CEO and co-founder of Book of Beasties, said: “While our crusade is a drop in the ocean, we hope it will highlight the dire need for better mental health support in schools and put pressure on those who can make a difference to do so. 

“We are a small company, but our primary focus is to improve the wellbeing of children nationwide, especially following such an adverse year. If that means giving away our resources for free so people can benefit from them then so be it. We couldn’t be more honoured to be helping in such a way.” 

Kids’ mental wellness card game Book of Beasties partners with Great Ormond Street Hospital Children’s Charity

The children’s mental wellness game developer, Book of Beasties, has partnered with Great Ormond Street Hospital Children’s Charity in a bid to raise vital funds to support seriously ill children from across the UK.

Book of Beasties is a multi-award winning children’s mental wellness resource developer and creator of the university accredited mental wellness card game that aims to raise emotional literacy, teach resilience, empathy and encourage open conversations about mental health and wellness.

The new partnership will see the launch of a resource platform on the Book of Beasties’ website that is dedicated to GOSH Charity. New features on the platform will include creative and playful wellbeing resources.

The company will donate £1 per month from each subscriber to its Wellness Champion Platform to support the Hospital’s specialist Play Team, who in turn, support children and young people during their treatment at the hospital. In return, subscribers will receive access to regularly published reading materials, mindfulness and well being activities, webinars, and more.

In early 2019, prior to the pandemic, Book of Beasties visited the psychology team at GOSH, to introduce the Mental Wellness Card Game and donate a number of copies that the hospital’s patients could use.

CEO and co-creator of Book of Beasties, Phil J Tottman, said: “We couldn’t be more honoured and excited to become an official partner of Great Ormond Street Hospital Children’s Charity.

“We were delighted to offer our Book of Beasties game to the Play team at GOSH, we think it is more important now than ever before to promote good mental health amongst children and young people. We hope our dedicated platform will give more people access to our Beasties and their wellness message, whilst donating to support the GOSH Play Team to help them continue their amazing work.”

Chris Carter, head of partnership development at GOSH Charity, added: “We are really pleased to be partnering with Book of Beasties to raise funds for the hospital’s team of play specialists, while simultaneously raising awareness about the mental health and well-being of children.

“We’re excited to work closely with Book of Beasties to develop and grow this partnership.”

Mandy Bryon, joint specialty lead for Psychological and Mental Health Services at Great Ormond Street Hospital, concluded: “I am very impressed with Book of Beasties. This is a really engaging resource for young children that supports them to talk about their feelings in a positive way.”

Mental health brand Book of Beasties puts children’s wellness at the top of the learning agenda

A London-based Children’s mental health games developer has launched a new platform for parents and teachers offering access to multi-award winning mental wellness and educational resources that prioritise mental wellness across the curriculum.

Since publishing a series of free home learning kits to support children’s education throughout the COVID19 lockdown, the start-up, Book of Beasties saw nearly ten thousand downloads from families and schools worldwide.

Oisin Bishenden, ex-teacher and chief operating officer of Book of Beasties, said: “With the unique situation and risks to the mental wellness of children across the UK embodied by the closure of schools and other restrictions to social support networks that acted to safeguard against infection during the COVID-19 outbreak, we sought to provide free resources to support both parents and teachers in prioritising mental health across the curriculum.”

Recognising the need for easier access to mental wellness themed PSHE materials at home as well as at school, the team behind Book of Beasties: The Mental Wellness Card Game teamed up with fully UK trained teachers and experts to create new, focused content.

Each learning kit is a self-contained package providing hours of learning in both curriculum subjects and mental wellness exercises with cross-curricular links drawn as widely as possible. All of the learning has been dual designed to be delivered both at home and in the classroom to allow cohesion between parents and teachers in supporting young people.

Since its launch, Book of Beasties: The Mental Wellness Card Game has been recognised by healthcare industry awards, and used by thousands of children in the UK as well as in Ty Hafan Children’s Hospice, and Great Ormond Street Children’s Hospital school.

Head of psychological services at Great Ormond Street, Mandy Bryon, said: “I am very impressed with Book of Beasties, I have not come across something so engaging for young children that enables ease of discussion about feelings in an acceptable and positive way.”

Oisin concluded: “By gathering the expertise of specialists and teachers from across the curriculum we built learning kits that were used across the English speaking world both inside classrooms and at home. Now we plan on building on this success to provide a more permanent solution to a large gap in education provision.

“Making it through the lock down period was only the beginning for our children; now the task of supporting them back into schools under the new normal begins.”

Book of Beasties’ subscription platform is now live after a very successful beta stage, with a special offer for early bird subscribers.