Tag Archives: Merchantwise Licensing

Mojang’s Minecraft ‘hits new heights in Australia and New Zealand’ through Merchantwise Licensing partnerships

Mojang Studio’s hit video game franchise, Minecraft is ‘hitting new heights’ across the Australian and New Zealand markets through a raft of locally developed merchandise partnerships and major retail initiatives across the territory. The programme has been developed by Microsoft, owners of Mojan Studio and the Minecraft video gaming brand, …

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Merchantwise Licensing promotes Kerryn McCormack and appoints Natalie De Freitas-Ariente

Building on its continued growth across the Australian and New Zealand market, Merchantwise Licensing has promoted Kerryn McCormack to the role of general manager of licensing, and appointed Natalie De Freitas-Ariente as its new general manager of licensing and retail. Having been with Merchantwise Licensing since 2012 and instrumental in …

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Australian sleepwear brand Peter Alexander celebrates Father’s Day with Sonic the Hedgehog

The Australian sleepwear brand, Peter Alexander has launched its first Sonic the Hedgehog branded men’s and boys’ collection, thanks to a new partnership with the home of the iconic video game, comic book, and TV series character, SEGA. In a partnership brokered by SEGA Brands’ Australian and New Zealand licensing …

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The Gruffalo readies new Australian adventure with exclusive The Gruffalo Spotter 2 app launch

The Gruffalo is taking further strides down under thanks to a new deal that will see Queensland’s The Ginger Factory, Illawarra Fly and Wildlife Sydney Zoo in New South Wales, and Rippon Lea Estate in Victoria come on board as the brand’s exclusive The Gruffalo Trail partners. Under a new …

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Mojang names Merchantwise Licensing its Minecraft licensing agent in Australia and New Zealand

Merchantwise Licensing has been appointed as the Australian and New Zealand licensing agent for the  video game brand, Minecraft. The move will mark the first time Mojang and Microsoft have appointed a local licensing agent for representation in the region. The partnership arrives ahead of two new Minecraft game launches …

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The Gruffalo AR experience heads Down Under in new nature trail campaign

The Gruffalo is taking a trip Down Under as Magic Light Pictures’ The Gruffalo Spotters Trail AR app prepares to come to life in Australia for the first time. In a deal brokered by Magic Light’s Australian licensing agency, Merchantwise Licensing, the Gruffalo AR experience will be landing at the …

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