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Tag Archives: Merchantwise Licensing

Mojang names Merchantwise Licensing its Minecraft licensing agent in Australia and New Zealand

Merchantwise Licensing has been appointed as the Australian and New Zealand licensing agent for the  video game brand, Minecraft. The move will mark the first time Mojang and Microsoft have appointed a local licensing agent for representation in the region. The partnership arrives ahead of two new Minecraft game launches …

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The Gruffalo AR experience heads Down Under in new nature trail campaign

The Gruffalo is taking a trip Down Under as Magic Light Pictures’ The Gruffalo Spotters Trail AR app prepares to come to life in Australia for the first time. In a deal brokered by Magic Light’s Australian licensing agency, Merchantwise Licensing, the Gruffalo AR experience will be landing at the …

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