Tag Archives: Mercis

The audio storytelling platform, Tonies continues to strengthen its licensed story portfolio with new additions from Disney’s Aladdin, Beatrix Potter’s Peter Rabbit, and Miffy. Expanding its licensing partnerships with Disney, Penguin Random House, and Miffy brand owner, Mercis, Tonies has launched the three new additions to its growing collection of …

It’s been a 65th anniversary celebrated in style for Dick Bruna’s iconic white bunny character, Miffy, whose fans have been ‘spoiled by an array of new products’ released throughout 2020. A highlight of the milestone year – and not one to be forgotten anytime soon – has been the Miffy …

Students from across the globe are to unite over the work of the artists and graphic designer, Dick Bruna, as the next generation of creatives take part in the Miffy Design Challenge. In collaboration with five leading design academies from five countries across three continents, 100 students will take part …

Donations to the Centraal Museum in Utrecht have been made by Mercis BV, the outfit established to look after all business affairs of Dick Bruna, the creator of Miffy, and the BankGiro Lottery.

The popular rabbit will be showcasing its versatility in the licensing space at the NY Now show held at New York’s Javits Center from August 12 to 15.

Centa IP, the brand’s licensing agent for the region has lined up a string of local partners as it continues to eye new moves and partnerships to strengthen the brand down under.

As brand owner Mercis heads to Las Vegas’ Licensing Expo next week, we sit down with Mark Teunissen, senior project manager for Miffy to explore the universal appeal of this iconic brand.