Donations to the Centraal Museum in Utrecht have been made by Mercis BV, the outfit established to look after all business affairs of Dick Bruna, the creator of Miffy, and the BankGiro Lottery.
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The popular rabbit will be showcasing its versatility in the licensing space at the NY Now show held at New York’s Javits Center from August 12 to 15.
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Centa IP, the brand’s licensing agent for the region has lined up a string of local partners as it continues to eye new moves and partnerships to strengthen the brand down under.
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As brand owner Mercis heads to Las Vegas’ Licensing Expo next week, we sit down with Mark Teunissen, senior project manager for Miffy to explore the universal appeal of this iconic brand.
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